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Weekly Sip is Food Dive’s column focusing on the latest news from the fast-changing and growing beverage sector. From the first product lines to major investments and controversial topics, this column aims to quench your thirst for development in the category.
Miller High Life incorporates the scent of a dive bar into its perfume.
Opening Miller High Life is synonymous with the dive bar experience. The Molson Coors-owned brand has incorporated nostalgic scents into its holiday fragrances.
High Life Dive Bar-Fume launched Wednesday for $60 a bottle. Available until Friday, December 6th, while supplies last. The blend contains scents that reflect the bar top. old barstools; the crisp, refreshing aroma when the bartender opens Miller High Life; And a basket of French fries.
“Holiday marketing plays a huge role in helping brands maintain momentum and end the year on a high while setting High Life for a strong start into 2025,” said Frank Cirone, senior marketing director, economy brands, Molson Coors. said. In an email to Food Dive, he said: “We want to give our fans more reasons to choose Miller High Life when they celebrate with friends and family.”
Miller High Life has brought its classic dive bar aesthetic to the holiday season with past limited-edition holiday items.
Other LTO items include a ready-to-assemble gingerbread bar featuring signature Miller High Life details, a battery-powered leg lamp that doubles as a beer tower inspired by High Life’s Girl in the Moon, and a 2.5-footer designed for dive bars. There are glowing neon trees and more. lover.
“We know fans of the Miller High Life brand look for something special during the holidays, and we’re always looking for ways to enhance that experience year after year,” Cirone said. “High Life Dive Bar-Fume is the next evolution of celebrating the holidays with High Life by bringing the comfort of a dive bar into your home during the holidays.”
Molson Coors said Miller High Life is “building momentum in the holiday season.” The brand is seeing “strong sales performance” and increasing distribution across the United States.
— Christopher Doering
Pepsi Zero Sugar Gingerbread Flavor.
Provided by Pepsico
Pepsi puts gingerbread cookie flavor in cans.
PepsiCo is harnessing the power of limited-time products with its latest holiday cola flavor.
Pepsi Zero Sugar Gingerbread Mini Soda combines the sweet citrus flavor of Pepsi with the flavors of classic cookies, including notes of brown sugar, cinnamon, ginger and molasses.
“We’re excited to give our fans a taste of Christmas with this unique twist on our classic Coke, the perfect combination of warm Christmas sugar and ginger notes,” said Jenny Danzi, head of brand marketing at Pepsi. press release.
This flavor is available exclusively on the TikTok Shop with the purchase of two 10-pack cans of Pepsi soda. The company is also holding a taste giveaway event through its website until December 11th.
This limited-time release follows the launch of Pepsi Lime and Peach flavors earlier this year ahead of the summer season. In 2021, ahead of Easter, the brand introduced a collaboration with Peeps candies for marshmallow-flavored Pepsi.
Other big soda companies see value in unique soda varieties that may only be available for a short period of time to overvalue their popular brands.
Coca-Cola has relied heavily on limited-time sales over the past decade. Starting in 2013, they released cranberry-flavored Sprite variants ahead of the holidays, resulting in the current Winter Spiced Cranberry variant, which debuted in 2019. In the same year, cinnamon-flavored Coca-Cola was also released.
— Chris Casey
Anheuser-Busch Budweiser production facility.
Provided by Anheuser-Busch
Anheuser-Busch increases manufacturing spending
Bud Light brewer Anheuser-Busch is investing $10 million in its Jacksonville, Fla., brewery, continuing to add about $2 billion in facility upgrades in recent years.
The investment includes upgrading manufacturing equipment and factory infrastructure for beer production.
“Anheuser-Busch’s investment in our facilities, including our brewery here in Jacksonville, ensures that we brew our beer to the highest standards of quality and efficiency while continuing to be visible locally as an employer and community partner. said Craig Tomeo, Senior General Manager. This is what the Jacksonville brewery looks like.
The company that operates Michelob Ultra and Budweiser operates more than 120 plants in the United States. The upgrades follow other investments in the company’s manufacturing facilities announced this year, including spending $16 million each at its Houston and Los Angeles breweries.
AB InBev, the parent company of Anheuser-Busch, is also aiming to cut costs by closing some less profitable facilities, including a Massachusetts distribution facility that closed this fall.
— Chris Casey
