Caller ID company Truecaller has launched an eSIM service for travelers. The launch comes as the company aims to strengthen its balance sheet and diversify its business amid declining advertising revenue.
The company says its plans will range from 1GB for 7 days to 20GB for 30 days. Initially, the eSIM product will be available in 29 countries when launched.
The list includes Italy, Sweden, Spain, France, Germany, Poland, Portugal, Romania, Netherlands, Belgium, Ireland, Austria, Finland, Czech Republic, Denmark, Hungary, USA, UK, Australia, Canada, New Zealand, Switzerland, Norway, Chile, Indonesia, Malaysia, South Africa, Egypt and Nigeria.
Notably, India, the company’s largest market, was omitted from the list. This is most likely due to the country’s strict telecommunication regulations. The country previously blocked Airalo and Holafly over concerns about fraudulent use.
Truecaller said it is working with global cellular connectivity provider Telna and telecom software provider Telness Tech to operate its eSIM platform.
With other eSIM providers like Airalo, Holafly, Roamless, and NordVPN’s Saily, Truecaller believes its existing user base of over 500 million will help it acquire new users.
“Our starting point is different from other players in the category. They had to build an audience from scratch. We already offer a travel eSIM within our app that is used and trusted by over 500 million people every month,” Truecaller COO Fredrik Kjell told TechCrunch in an email.
“This is an established relationship with many people using Truecaller for many years. This changes distribution and pricing,” Kjell said.
Kjell also said that this is a strategic move by Truecaller to make the app more useful for users. This is a very important time for the company. Last week, the company laid off 70 employees across several teams. Moreover, it posted disappointing first quarter 2026 results. Truecaller’s net sales fell 27% to SEK 362 million ($39.34 million), while advertising revenue fell 44%.
The company is focusing on growing subscription revenue through features like AI Assistant and Family Protection. At a time when advertising revenues are unstable, additional services such as eSIM can provide new avenues for generating revenue.
As TechCrunch reported last year, eSIM adoption is on the rise thanks to travel and device compatibility. Investors are also interested in putting money into eSIM startups. In the past 12 months, startups like Airalo, Roamless, Kolet, eSIMo, and Truley have raised millions of dollars.
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