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Unilever has nominated Jochanan Senf as the CEO of Ben & Jerry ‘s on the latest Salvo and nominated for a continuous dispute with the best ice cream brand board.
SENF has worked closely with the brand of Ben & Jerry for seven years, and Unilever has provided knowledge of the product and economic and social impacts of the proposal in the statement in a statement.
The announcement comes out as if Ben & Jerry’s’ I was in a legal fight with Unilever I have removed DAVE STEVER, former CEO of ice cream. Ben & Jerry insisted that the parent company fired Stever Not because of job performance, but to support the brand’s social mission.
Cherry Garcia manufacturer said in a court earlier this year that Unilever repeatedly threatened Ben & Jerry, including David Stever CEO.
The brand accused the UNILEVER’s request to stop criticizing President Donald Trump. Ben & Jerry also argues that the parent company has tried to prevent public statements. Gaza advocates truce.
As part of Unilever’s transaction to acquire BEN & Jerry ‘ In 2000, the company agreed that the Ice Cream brand’s independent board of directors would freely pursue social missions, but the CPG company based in London agreed that it would make a final statement of financial and operation issues.
Ben & Jerry’s board of directors could not interview STEVER’s successor candidates and was excluded from the appointment process. According to the Wall Street Journal. The business publication cited the employee notes of the unilever ‘s Ice Cream Unit, and the company said, “We have stepped into all stages to cooperate in good faith with Ben & Jerry’s Independent Board.”
Unilever plans to spin the ice cream business, including Ben & Jerry ‘S later this year. The new company is called Magnum Ice Cream Company.
Ben & Jerry ‘S is a major US ice cream brand in the United States, with sales of $ 195 million in sales over 2023. According to the data from Statista. Mintel estimated that the US ice cream market was estimated. It is worth more than $ 19 billion.
