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Nestlé-owned Vital Proteins is launching sparkling water with collagen as more consumers look for functional beverages.
Vital Proteins’ Collagen Sparkling Water contains the supplement company’s Verisol collagen peptides and vitamin C. It contains no sugar or artificial sweeteners and is available in Strawberry Blossom, Lemon Lime, and Blood Orange flavors.
Skin, hair and beauty ranked as the most important consumer health goals when choosing supplements, with 33% citing it as their primary goal, according to data company SPINS. Collagen is the second most commonly used ingredient in beauty-emphasizing food and beverage launches. innova horse It has emerged as a ‘mainstream ingredient’ among consumers, similar to protein or fiber.
Vital Proteins is best known for its powdered collagen that consumers mix into their drinks. More than one in three collagen users are interested in trying a new format, according to Cadent data cited by Vital Proteins.
Collagen-containing beverages address the growing demand for a convenient way to consume vitamins. Sparkling water is being combined with new collagen-containing drinks such as: monster energy and A drink that makes you feel uncomfortable.
The product began shipping to retailers late last month and is expected to expand in late spring.
“Today’s consumers want their beverages to do double duty by hydrating them while also supporting their overall health goals,” Jill Abbott, vice president of marketing strategy and innovation at Vital Proteins, said in a statement. “Our new Collagen Sparkling Water was created to accommodate this shift and gives sparkling water fans, long-time collagen users and new users a delicious, hassle-free way to enjoy the benefits of clinically studied collagen peptides as part of their daily routine.”
The launch expands Vital Proteins’ ready-to-drink portfolio, a category the brand entered last year. Protein shakes from Vital Proteins. The offering additionally contains collagen.
Essential proteins are some of: nestle health sciencesHis portfolio also includes Boost and Nature’s Bounty. Nestlé announced plans to purchase the brand for an undisclosed amount in 2020, but the deal 2 years later.
