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Weekly SIP is a column of Food Dive, which focuses on the latest news in the rapidly changing and growing beverage sector. From the first product line to the topic of big investment and debate, this column aims to quench the thirst for the development of categories.
The monster reveals allegations of alcohol damage
The alcohol venture of the energy drink maker Monster is faced with the headwind in demand and demand.
In the company Last week imported phoneCo -CEO Rodney Sacks said that the most recent quarterly sales were influenced by more than $ 130 million in damage to the new alcohol.
SACKS said that this fee is mainly as a result of its operating and financial achievements, which is partially unable to meet the predictions due to the challenge of categories.
monster Kanarchy Craft Brewing has been acquiredIn 2022, alcohol products will be distributed for $ 330 million. The company debuted in the category in 2023 with the launch of BEAST, a 6% alcoholic beverages in 2023. Last year company I went into the hard tea category Tea + lemonade and green tea with unpleasant beasts.
In addition to the disappointing sales, SACKS said that after Hurricane Helene flooded in a facility in Brevard, Monster’s alcohol supply network, “It had a severe influence and the factory was closed for a week.
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Provided by Talking Rain Beverage Company
The sparkling ice maker pops up in a prebio tick soda craze
Talk Rain, a shiny ice carbonated drink producer, hopes to debut a better soda line and stand out in categories dominated by Poppi and Olipop.
The company said that each can of POPWELL has 6 grams of fiber, 1 gram of sugar, vitamin C and antioxidant.
Talking Rain says that the drink is noticeable in other products in the category because the drink is made using a cold production process. This preserves the function and taste of ingredients.
OSCAR Mayorquín, the chief operating officer of Talking Rain, said, “We wanted consumers to feel good about our drinks, and our research suggested that consumers have expressed dissatisfaction with the taste of some prebiotics in the market.
POPWELL arrives in three non -caffeine varieties: Blackberry Lime, Tropical Mango, and Cherry Citrus, along with Caffeinated products lemon lime, cream soda and orange cream.
Glittering ice existed in the sparkling water category in the 2010s. Recently, we have expanded flavor profiles through Starburst Candy as part of cooperation with Mars.
In functional soda, Popwell is faced with competition with existing new players. Last month, drinks giant Coca-Cola entered the category by injecting the spin lift debut soda, a pop and cell manufacturer, with the fruit juice.
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Provision of shiny water
Waterloo pops up with spring flavor
like Winter fade, the best shiny water brand is unveiling a new fruit flavor to welcome the beginning of spring.
WaterLoo’s new SELTZERS (Guava Berry and Ruby Red Tangerine) are designed to enjoy themselves or ridiculed themselves.
According to the brand, citrus and tanky notes are mixed for refreshing taste profiles.
Kathy Maurella, the chief marketing officer at WaterLoo, said in a statement: “To create a true flavor that tastes good enough makes us unique.
Waterloo tried to differentiate himself from the competitors of sparkling water due to the growth of the model. Last year, Maurella I told food diving The company’s strategy includes a limited time launch designed for non -alcoholic adult drinks.
Brands in the sparkling water category diversify the product lineup as drinks are increasing. The amount of SELTZER decreased by 4.9% and 3% in 2022 and 2023. Beverage marketing company.
