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Weekly SIP is a column of Food Dive, which focuses on the latest news in the rapidly changing and growing beverage sector. From the first product line to the topic of big investment and debate, this column aims to quench the thirst for the development of categories.
Bodyarmor is cool
COCA-COLA BODYARMOR Chill is the latest product of a drink giant in a growing sports beverage category, featuring “refreshing and cooling sensation” every sip.
Bodyarmor Chill includes electrolyte, vitamin B & C, antioxidants and coconut water. This product is available for a limited time with three flavors: frozen cherry, frozen orange and frozen berry. Drinks can be purchased with 28 ounce bottles.
Coca -Cola has been experimenting with the “cooling sensation” beverages in recent years, including a variety of soda -flavored soup light cynicism, which was debuted last year using “exclusive flavor technology”.
Beginning in 2011, BodyArmor was popular as an alternative sports drink for category leaders, especially PEPSICO-OWNED GATORADE and COCA-COLA ‘S PowerADE. Ten years later, Coca -Cola purchased the entire BodyArmor, the largest acquisition in the history of soda giants for $ 5.6 billion.
As consumers try to solve thirst with more and more drinks, sports drinks such as bodyarmor have seen an increase in sales. Bodyarmor announced last month a refreshing brand identity to emphasize sign language appeal among young consumers.
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Provided by Health Aid
Sunsip goes to grapes
Kombucha Space’s leader debuts the fresh taste of soda in the summer.
SUNSIP, a pre-biotick soda line launched by Health-Ared in 2024, debuted the grape flavor available on Target and brand websites.
According to the spin data cited by Health-Ade, the grape is the second most popular taste of prebio tick soda. The drink contains 5 grams of cane sugar, prebiox and vitamin C, B6 and B12, along with fruit juice and monk fruit.
SUNSIP has nine flavors, and grapes have recently joined the Orange Creamsicle and Mango Lemonade.
Functional drinks continue to interfere with traditional soda markets, and categories Poppi and OLIPOP have gained stronger footsteps as consumers give up sugar drinks.
Category leaders have recognized a changing environment.
Coca -Cola debuted the Simply POP, a soda line for the Jang’s health. Meanwhile, PEPSICO decided to pay almost $ 2 billion to buy Poppi. Poppi was noticed for the first time after appearing in the Shark Tank in the list of ingredients.
According to the Grand View Research, the prebio ticks and probiotic soda markets are worth $ 760 million by 2030, and the annual growth rate of compounds is expected to increase by 8.2%.
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Provision of Souted
Shining water pops up with a sleeve.
A brand of shiny water category hopes to connect new consumers.
Sovány Beverage, a female brand, is expanding its footsteps by expanding its ambitious retailers by 5,000 people by the end of 2025, which can be purchased in stores such as Stop & Shop, Lowes Foods and Bristol Farms.
The drink contains organic fruit juice and carbonated water with no sugar. Glitter water is sold in three flavors: Green Apple, Tangerine and Raspberry.
Marcela Fodor, founder and CEO of Sovány, said, “This expansion shows an exciting milestone in our mission that allows Sovány to access nationwide.
This product joins other shiny water in the market and injects actual fruit juice, not flavor or essence.
Spindrift, famous for its sparkling water injected with fresh pressing juice, is showing rapid growth. that I sold many Earlier this year, a private equity company shares It has been extended to a better soda category.
Sovány aims to increase the range when the shiny water category usually sells highland sales. The amount of SELTZER decreased by 4.9% and 3% in 2022 and 2023. According to The Beverage Marketing Corporation.
