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Weekly SIP is a column of Food Dive, which focuses on the latest news in the rapidly changing and growing beverage sector. From the first product line to the topic of big investment and debate, this column aims to quench the thirst for the development of categories.
Boston beer protrudes with a lemonade with a line cruiser expansion.
This summer, consumers looking for canned vodka lemonade to bring to the beach or barbecue have more than a few options.
Boston beer Sun Cruiser Lemonade & Vodka AnnouncedExpansion of vodka tea product lines Last year I debuted. The 8 pack contains four flavors: lemonade, pink lemonade, strawberry lemonade and lemonade + ice tee.
Lemonade with many sites contains 100 calories, 1 grams of sugar and 4.5% alcohol per cans.
Erica Taylor, the chief brand director of Sun Cruiser, said, “The lemonade of Sun Cruiser will expand its lineup to taste more to fans, and will be balanced and often rotated this summer.
Boston beer said Sun Cruiser’s vodka lemonade would be sold in 45 states.
Sun Cruiser arrived in 2024 in growth Surf Other non -carbonated RTD cocktails that contain real spirit. In recent months, new participants Anheuser-Busch’s skimmer and Fine maid spike vodka lemonadeCoca -Cola’s alcohol subsidiary Red Tree Beverage was sold.
Boston Beer regains its foothold in the RTD cocktail market, where the sales of the Hard Seltzer brand are truly sold. thereto The most recent income is called in FebruaryThe company’s CEO, Michael Spillane, pointed out Sun Cruiser as “important growth drivers” in the entire portfolio and focuses on expanding the range of lines nationwide.
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Provision of pepsico
Mountain Du meets mango
PEPSICO announced Mango Rush, the latest taste of Mountain Dew. It can only be purchased at the Little Caesars restaurant from May 5th.
This flavor is mixed with the unique mango flavor of Mountain Dew. Mountain dew flavor is sold in 16 on scans.
In the press release, the company pointed out the success of Pepsi Pineapple, a flavor of classic cola, which was released exclusively for a limited time in the pizza chain position in 2023.
Scott Frinlow, the chief marketing director of PEPSICO, said, “Mountain Dew and Little Caesars fans are thirsty for adventurous taste. It was to make a new and refreshing drink to love.
PEPSICO has been shaking the product line to tap fruit flavor in recent years. The company debuted in 2021 and became a necessity for the product line after debuting PEPSI MANGO.
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Japanese food provided
Eclipse enters the non -dairy milk category
Eclipse Foods thinks that compared to some plant -based brands that offer unique alternatives, you can turn your head with traditional milk.
Eclipse Foods debuted in dairy products and made a mix of dairy milk and mixed with food starch, canola protein and tapioca syrup. According to the brand, this product offers more “flavor, stability, sweetness and white degree” than other plant -based milk. The taste is neutral compared to the soil taste of other products.
The brand said that the milk can be hot or cold, and it can be foamed without being dissolved or precipitated to the bottom of the drink. Eclipse said it would aim for products for FoodService, especially coffee shops and bakery.
Thomas Bowman, co -founder and CEO of Eclipse, said, “This is a saturated market, but I knew that it was not only an imitation of dairy products but also a true substitute.
Eclipse has raised more than $ 60 million since its founding and debuted for the first time in 2019. The components of the vegetable dairy products are to imitate the molecular structure and function of the milk.
Plant -based milk categories are still expanding, but the most popular blends such as oat milk get stronger in the market, but sales are slow in the category. According to Circana data cited by dairy foods for 12 months ending in June, sales of plant -based milk decreased 5.4% year -on -year.
