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The Weekly Sip is Food Dive’s column focused on breaking news in the fast-changing and growing beverage sector. From first product lines to big investments and controversial topics, this column aims to quench your thirst for developments in the category.
C4 Energy Drink Frozen In Popsicle Flavor
The popular energy drink C4 is known for its ability to help consumers get moving. Now, the drink aims to help people relax with a new product. Popsicle flavored energy drink.
C4 is partnering with Unilever-owned Popsicles on three flavors: Cherry, Grape and Hawaiian Punch. Each product contains 200 milligrams of caffeine. Carnosine Beta-alanine for energy, endurance, and performance.
The drink is aimed at consumers who enjoy this flavor in frozen form as children, while also being targeted at those looking for an energy boost.
“We are constantly conducting consumer research as we launch new products and flavors across the C4 Energy portfolio,” said Katie Geyer, VP of Talent, Partnerships and Experiences. Neutravolt“This incredible partnership with Popsicle allows us to bring C4 Energy consumers a taste of the past while providing them with everyday energy,” he said in an email to Food Dive.
C4 is one of the fastest growing brands. The $19 Billion U.S. Energy Drink Market. Its success caught the attention of coffee and soda manufacturers. Keurig Dr. Pepper, Purchase of 30% stake in C4 parent company Neutravolt For $863 million In 2022. This deal It dramatically increased the availability of products on store shelves while also increasing the brand's in-home penetration.
In an interview with Beverage Industry:, Neutravolt CEO Dawes Cunningham said C4's recent efforts to diversify its portfolio have helped the brand meet the needs of a wider range of consumers.
“We’re constantly evaluating the market, understanding how consumers are responding to categories as they change, and adjusting our innovation pipeline accordingly,” Cunningham told the publication.
Innovations such as: C4 Popsicle flavored drink This is a major reason why the energy drink category continues to grow. It helps drive consumer awareness and secure coveted shelf space. But unlike the C4 and Popsicle partnership, other drinks have turned to actual frozen items as a way to extend their brands. Courses, Blue Moon and Leaftone Tea.
—Christopher Dohring
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Courtesy of Oo-Lah Cocktails
Yes-ra I want to Transporting consumers tropics With a canned cocktail
A new player in the ready-to-drink cocktail market is hoping to transport consumers to the beach every time they open a can.
Headquartered in Hollywood, Florida, Oo-Lah is releasing a drink that the brand says will make you feel “invigorated” by the ocean.
The cocktails come in four varieties. The Island Girl includes coconut, pineapple and orange-flavored rum. The Big O, with a dash of vodka and triple sec, is a lemon-lime spritz that mimics the flavor of Florida oranges. The Spicy Margarita is Oo-Lah’s take on the classic cocktail, adding tequila and jalapeño. And the Prickly Pear Margarita also features tequila and flavors of kiwi, pear and apple.
“We are proud to offer products that embody relaxation and adventure, with a commitment to high-quality ingredients and innovative flavors,” said Trevor Spears, Oo-Lah co-founder.
The drink is available in select stores in Florida and Virginia.
The ready-to-drink cocktail market is growing every month, with a number of new entrants introducing canned varieties that bartenders prefer. Ready-to-drink canned cocktails, the fastest-growing segment in the spirits category, are expected to grow 26.8% to reach $2.8 billion in sales by 2023 (data from the Distilled Spirits Association of America).
This year, big-name spirits makers like Diageo’s Captain Morgan have entered the RTD market, while rap icon Snoop Dogg has launched two brands: Gin & Juice, created in collaboration with Dr. Dre, and Cali Cocktails, a collaboration with winemaker 19 Crimes.
—Chris Casey
UPDATE: The title of this week's The Weekly Sip has been updated.
