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Weekly Sip is Food Dive’s column focusing on the latest news from the fast-changing and growing beverage sector. From the first product lines to major investments and controversial topics, this column aims to quench your thirst for development in the category.
Danone pumps cold brew.
Category boundaries are blurring in the beverage industry. Danone believes its latest product can satisfy the growing appetite for coffee with functional benefits that help busy consumers power through their day.
Stōk Cold Brew has launched Cold Brew Energy, a lineup of ready-to-drink canned coffees that pack some of the benefits of energy drinks. According to the brand, this drink exists as an ‘energy coffee’ using the same cold brew as its flagship product, and there are 195 of them. milligram It contains caffeine, vitamin B, ginseng, and guarana.
The drink is available in three flavors: Mocha Cream, Vanilla Cream, and Caramel Cream.
“As we closely watch how coffee trends change, we stock “Cold Brew Energy delivers the advanced flavor of the coffee our brand’s fans love, with a dose of caffeine for the most daring coffee drinkers,” said Brittney Polka, Vice President, Danone. RTD Drink, statement.
The drink can be purchased at 7-Eleven and Speedway convenience stores, and is scheduled to expand further in 2025. rod said.
as mayor RTD Beverages continue to explode, with energy drinks and coffee benefiting from consumers seeking more caffeine. In recent years, other products have emerged that attempt to satisfy the desire for both. Earlier this year, it launched Throne Sport Coffee, a canned beverage in collaboration with major investor NFL star Patrick Mahomes. The brand advertises itself as a product for active adults looking for a coffee or energy drink with less sugar.
—Chris Casey
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Provided by Sazerac
‘Clearball’ turns tears into soul
Sazerac believes it has found a way to monetize losers.
The company has announced Crierball, a unique, limited-time version of its spicy, cinnamon-flavored whiskey featuring the actual tears of soccer fans.
Fireball will be placed in tents outside football stadiums throughout November after NFL and college football games, and will ask tearful fans to donate their tears, which will later be infused into the spirit and sold.
According to the press release, all teardrops are “stored in sealed sterile containers and then safely transported to a secure facility for storage and distillation.” Danny Suich, Fireball’s global brand director, said the tears will undergo a sterilization and distillation process over several months and the company plans to sell them next fall to celebrate the previous year’s victory.
“Our brand is about embracing this spirit of competition while reinforcing it in a more provocative way. We are on a mission to capture the soul of the rivalry, also known as the Loser’s Tears, in the biggest game of the season. Expected Results What is it? A unique whiskey bottling that is sure to be a crowning glory next season,” said Suich.
Crierball tear collection occurs at rivalry games including Philadelphia Eagles vs. Dallas Cowboys and Auburn Tigers vs. Alabama Crimson Tide.
Food and beverage producers often use sporting events to test outlandish new products and gag gifts. Last year, Hormel introduced smoked bacon made from the wood used to make the floors of March Madness college basketball courts.
—Chris Casey
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provided by campbell
V8 adds a twist to brunch cocktails
V8 is partnering with pickle maker Grillo’s to launch a Bloody Mary mix.
V8 Grillo’s Dill Pickle Bloody Mary Mix combines the tanginess of Grillo’s signature brine with V8’s tomato juice, natural cucumber flavor, and the perfect blend of spices.
“Our new V8 Bloody Mary mix seamlessly capitalizes on the popularity of pickles, thanks to our friends at Grillo’s,” Prabha Cheemalapati, vice president of beverages at Campbell’s, said in a statement. “Our collaboration makes it easier than ever to enjoy this weekend’s staple drink at brunch, tailgate, happy hour and more.”
V8 Grillo’s Dill Pickle Bloody Mary Mix is available on Amazon and will be available more widely in stores nationwide in early 2025.
The new drink taps into two key trends: the popular Bloody Mary weekend brunch cocktail and pickles. Campbell Soup found that nearly 75% of Americans enjoy a Bloody Mary cocktail.
At the same time, pickles are one of the hottest flavor trends in food. Pickles have surged in popularity during the pandemic, especially among Gen Z consumers. Once a sidekick on a plate from chips to burgers or hot dogs, pickles have now found their way into everything from jelly beans and cotton candy to ice cream and popcorn.
For V8, the Bloody Mary mix gives it a foothold in the alcohol space without actually producing an adult beverage. Tomato juice is a logical ingredient in cocktails, so adding Grillo’s adds a new flavor that will appeal to more consumers. We’re also seeing more interest in our other V8 beverages, including our signature products and V8 Energy.
—Christopher Doering
