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Weekly SIP is a column of Food Dive, which focuses on the latest news in the rapidly changing and growing beverage sector. From the first product line to the topic of big investment and debate, this column aims to quench the thirst for the development of categories.
Jones Soda pops out with zero sugar
Craft Beverage Makeer Jones Soda debuts Zero’s signature cola as more consumers switch to healthier drinks.
Zero Sugar Cola is now available in more than 10,000 stores, including Kroger. The brand announced in the second quarter that it will expand the zero -free product with the debut of Jones Zero Root Beer.
According to Fairfield Market Research, Scott Harvey, CEO of Jones Soda, pointed out that the zero -free drink market will more than doubled by 2030.
Harvey said in a press release, “We expect all zero products to play an important role in generating profits and profits.
COKE ZERO has grown exponentially for its parent company COCA-COLA in recent years, and has increased by 13% in the last quarter and 9% in 2024.
This release is recently related to two more consumer trends added to Jones Soda’s portfolio. POP Jones is a prebio tick soda that is sweet with real fruit juice and stevia that compete in areas such as Poppi and OLIPOP. Fiesta Jones is a drink line that is affected by Latin designed for convenience stores with flavors such as mango passion fruits and coconut lime.
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Provide Vita Coco Company
Vita COCO makes the portfolio sweet.
The latest products of popular coconut water makers are trying to satisfy consumer’s sweet teeth as less sugar options.
VITA COCO Treats debuts with orange and cream drinks, aiming to be an orange cream circle with coconut milk, orange flavor and vanilla notes. This drink is the second launch according to the Treats lineup with the brand that the brand debuted last year’s strawberry and cream.
In the statement, Jane Prior, the chief marketing officer at Vita Coco Company, saw the demand for sweet drinks.
Prior said, “After showing an amazing reaction to strawberry and cream, we wanted to provide another loved taste to consumers.
In a press release, the brand said the demand for beverages that utilizes nostalgia and indulgence among consumers is increasing.
VITA COCO, which debuted 20 years ago, overcomes fluctuations in the soft drink category and maintains its existence. In 2023, it was expanded to Alcohol as a collaboration RTD cocktail with DIAGEO’s captain, Morgan. The brand also saw that it is used as a mixed drink with a smoothie as sign language and functional beverages continue to gain popularity.
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Provided by KINTSUGI SAKE
American scale is aimed at premium alcohol consumers.
The new brand has a goal of bringing Japanese brewing traditions to the US luxury alcohol market.
KINTSUGI SAKE is made in the United States and debuts Rice wine designed for the high -end alcohol market. The brand supplies rice from Arkansas and relies on the water of Blue Ridge Mountains.
BUZZY SKLAR, founder and CEO of Kintsugi Sake, said, “Our mission with Kintsugi Sake is to arrive at the forefront of luxury drink culture.” All bottles are the fusion of tradition, innovation and elegance, and is a true art work for people who drink alcohol. “
KINTSUGI’s name is from Japanese arts that repaired porcelain broken with gold powder, and there is a metaphor for “finding beauty in incomplete castles.”
The beverage brand said it will track its debut with a limited offering.
As consumers are interested in more and more uniquely alcoholic beverages in more cultures, SAKE is seeing a growing visibility. According to Insight Partners, it is expected to be worth $ 13 million by 2027, and increased to 4.7%annual growth rate according to Insight Partners.
