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Weekly Sip is Food Dive’s column focusing on the latest news from the fast-changing and growing beverage sector. From the first product lines to major investments and controversial topics, this column aims to quench your thirst for development in the category.
Non-alcoholic beer gets the power of Spider-Man’s star
Fans of Marvel’s spiderweb superheroes have a new entry point into non-alcoholic beer.
Actor Tom Holland, best known for his role as Peter Parker in the last three Spider-Man movies, has launched Bero, a non-alcoholic beer brand targeting consumers seeking a more “balanced lifestyle,” the brand said. Yes.
Bero is launching three beverages: Kingston Golden Pils, Noon Wheat, and Edge Hill Hazy IPA, each containing less than 0.5% alcohol content. Created in collaboration with an American brewing team, the brand draws inspiration from British beers and pays homage to its home country of the Netherlands.
Holland said in a statement that he was inspired to create the drink after two years of sobriety.
“This beer is not just for people on a similar path, it’s for everyone who values quality, craftsmanship and living life to the fullest,” Holland said. “BERO delivers the taste and experience of great beer and never asks you to settle for less.”
The brand’s drinks are currently available online and are expected to debut in Target stores early next year.
Bero is led by CEO John Herman, a CPG industry veteran and former President of Nutrabolt, maker of C4 energy drink and protein powder. The brand’s other partners include Imaginary Ventures and talent agency WME.
The brand is joined by category leader Athletic Brewing and other popular non-alcoholic beers that have been gaining popularity in recent years, including zero-proof mainstream beers such as Corona, Heineken and Stella Artois. It will compete with beer. Non-alcoholic beer is expected to be worth $24.2 billion by 2029, growing at a compound annual growth rate of 5%, according to Statista data.
— Chris Casey
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Christopher Doering/Food Dive
There is a huge demand for bottled water.
More consumers consider water their favorite beverage, according to data from the International Bottled Water Association (IBWA).
According to the trade group, 89% of Americans say water is one of their favorite beverages, up 6 percentage points from 2022.
According to a national survey of more than 2,000 U.S. adults ages 18 and older conducted online by The Harris Poll on behalf of IBWA, nearly 9 in 10 Americans consume bottled water and nearly as many are positive about the liquid as a beverage choice. It appears that you have a certain opinion.
69% of respondents ranked bottled water as one of their favorite non-alcoholic beverages (up from 65% in 2022), compared to 61% for sparkling water (regular and/or diet) and 60% for coffee.
“Whether tap water, bottled water or purified water, drinking water should always be encouraged,” Jill Culora, IBWA’s vice president of communications, said in a statement. “With high rates of obesity, diabetes and heart disease in our mobile society, bottled water offers a safe, healthy and convenient beverage choice.”
Bottled water has surpassed carbonated drinks to become the best-selling beverage in terms of sales volume for eight consecutive years. The drink has become more attractive to Americans looking to reduce their sugar consumption and eat and drink healthier. Portability and convenience were also key characteristics that people used on the go.
— Christopher Doering
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Provided by Khan
Cannabis beverage manufacturers join forces to push policy forward.
Because cannabis beverages currently exist in an in-between space where they can only be sold in certain states, brands are collaborating to influence the federal government.
The Coalition for Adult Beverage Alternatives (CABA) launched this week with a plan to influence law change by prioritizing consumer safety through a “clear code of operating conduct” for the industry, a press release said. The company has hired two Washington, D.C.-based lobbying groups to assist in this effort.
Founding members of the trade group include various producers of THC-containing beverages, including Cann, Tilray, Wynk, Pamos and Vertosa. According to CABA, the cannabis beverage industry is expected to grow to $2.8 billion by 2030.
Diana Eberlein, the coalition’s chair and vice president of marketing for cannabis ingredient manufacturer Sōrse Technology, said in a press release that the coalition is focused on working with Congress on “reasonable regulations” that would give adult consumers more choices of safe alternatives. .
“CABA is committed to establishing a clear regulatory pathway to ensure product safety, transparency and responsible marketing practices for these products. We have comprehensive standards for low-dose THC beverages that focus on the health and safety of consumers,” Eberlein said.
The group said the lack of regulation in this area has allowed “bad actors” to exploit the category by selling highly potent beverages made with synthetic cannabinoids to children.
“Our goal is to educate lawmakers about the safety and positive impact low-dose THC beverages have on the lives of American adults and demonstrate how different these beverages are from the dangerous and addictive products that bad guys are selling to children today. It is,” said Jake Bullock. “Adults should expect and be allowed to purchase safe, low-dose THC beverages in the same locations where alcohol is sold, with strict 21-plus age restrictions,” Cann’s CEO said in a statement.
The future of cannabis beverages remains unclear years after many brands hit the market, but some in the industry, including Tilray CEO Irwin D. Simon, hope the results of next month’s presidential election will provide a path to legalization. there is.
— Chris Casey
