What is it and how creators gain attraction and profit?

Last updated on March 8, 2026 by Eve Dawes

What is ShopMy? How to apply for ShopMy Creator and comparison with LTK

ShopMy has become my go-to platform for creating affiliate links, connecting and collaborating with brands, and launching paid campaigns and gifting opportunities. So what is ShopMy and why are so many creators switching to it? After using other affiliate platforms, including LTK, for several years, I made the switch and quickly realized why it was gaining popularity. It’s super easy to apply to become a ShopMy Creator, connect your products, and start earning money from the recommendations you’re already sharing with your audience. Keep scrolling as I’m sharing how ShopMy works, what ShopMy vs LTK is and why I prefer ShopMy, and tips for getting started and making the most of this creator affiliate platform.

This article contains affiliate links and giveaways which do not influence my opinions or the price you pay. Note: When you apply and start using ShopMy, you must always disclose if you are using an affiliate link or have received a gift.

What is ShopMy and how do I make money?

ShopMy connects creators, brands, and shoppers with curated, trusted recommendations. There’s so much you can do when you become a ShopMy creator. We’ll be making a dedicated video to go into more detail, but here are some ways you can make money and benefit from ShopMy:

• Create an affiliate link to earn commissions. Choose from over 50,000 brand partners and add their products to your digital store. Click and go to ShopMy’s SnapShop extension.
• Curate your own digital store with shoppable posts, gift guides, and curated collections.
• Connect your social accounts and import your posts into ShopMy to link to all the products in your posts.
• Accepting a gift designed to help you grow allows you to review, share, and link to more products.
• Opportunity: This is a paid campaign.
• Build lasting brand relationships. As you move up the tiers, collaboration becomes possible beyond one campaign for ongoing revenue.
• Connect directly with brands.
• Access custom discount codes.
• Recommend other creators.

Below are selected examples of ShopMy shelves included in this article. If you click and purchase one of our products, I will receive a commission. It’s that easy.

How to apply to become a ShopMy Creator

You can apply quickly and easily through this link. It’s not how many followers you have, it’s how engaged your followers are and how consistent they are. When you click the link, a window will pop up asking you to enter basic information. We’ll review your information, and if you’re approved, we’ll email you all the information you need to get started.

Don’t wait. The longer it takes, the more money your content will be unable to monetize. It’s not about working harder, it’s about connecting to everything you already share.

Who is ShopMy for?

You should use ShopMy if:

1. Posting shoppable content regularly will help you stay connected to the products you love.
2. Get an engaged audience. It doesn’t matter how many followers you have.
3. I want to grow through affiliate marketing and earn commissions by connecting to thousands of brands.

ShopMy VS LTK

I used LTK for about 8 years before switching to ShopMy. I say I’ve switched, but I still use LTK for a few things. I liked LTK when it allowed you to be selective about who you approve and actually show up in the app. But now monetizing apps is so saturated that it’s impossible. I listen to their virtual calls for hours and try to post at least 15 times a day, but the income I get is still minimal. Even though my creator ranking is in the top 3000.

For ShopMy and LTK:

reference

I use LTK for the following purposes:

• I try to post there once a day to stay relevant and visible.
• I also still create ’boutiques’ and ‘shoppable carousels’ for insertion into articles.
• Earn money by sharing your OOTDs in the app and then sharing them on your Instagram feed or stories.
• Here is a link to the DM feature.

I use ShopMy for:

• Curate shelves to insert into your articles.
• Take your social media posts, link to the products featured in those posts, and share those affiliate links.
• gift. ShopMy has even more gifts than what you get at LTK.
• Talk directly with brands to get the latest updates, from new products to sales and collaborations.
• ‘Opportunities’ – paid campaigns to drive more revenue and build lasting brand relationships on ShopMy. So far I have had over 75 paid opportunities there, but I can count on one hand how many I have had on ShopMy.
• Grab links while you browse or shop to save and share them. I am using both LTK and ShopMy plugins to compare commission rates and in most cases ShopMy has higher commissions.
• Custom Discount Code. Brands are really good at creating discount codes to share with their audience.
• We’ve never asked for paid campaigns, gifts or discount codes – they’ve always been provided.
• Analytics: It’s really easy to track link clicks, sales, and top performing brands and products.
• Key Benefits: Your ShopMy links update automatically, so your audience always has the best way to shop your chosen products.
• Create talent cards that give brands complete transparency into exact sales and conversion rates for a month. I share my information to be 100% transparent.

Full Disclosure I have ‘icon status’ and a 99/100 rating on ShopMy, so I can get more gifts and opportunities.

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