What to Expect: Black Friday Activewear Sales

Whether you’re shopping for holiday gifts for the active person or planning ahead for a health-conscious New Year’s resolution, Black Friday is a great opportunity to score great deals on workout apparel, outdoor performance gear, and comfortable athleisure clothing.

From matching sets for yoga class to cold-weather running clothes, our favorite athletic and athleisure brands are offering some seriously great deals this Black Friday, as evidenced by a look back at past years.

Black Friday Activewear Sales Forecast 2024

To help you prepare your wallet for the big shopping holiday, we’ve rounded up all the information on past Black Friday sales from top activewear brands to give you an idea of ​​what to expect on Black Friday 2024. Keep in mind that Thanksgiving is starting as late as possible this year. With Black Friday being pushed back to November 29, 2024, we expect many retailers to offer even more competitive “Early Black Friday” sales a few weeks before the main event. These deals may or may not be as good as the ones that start on Black Friday, so be careful!

But in general, we expect Black Friday activewear sales to be similar to last year. We’ve listed the brands alphabetically, so scroll down to find your favorites. And when you learn more about what they did in 2023, you’ll know exactly what to expect for Black Friday 2024.

Does Adidas have a Black Friday sale?

Last year’s adidas Black Friday sale featured over 6,000 items on sale, and this year’s sale is expected to be similar. But quality isn’t the only thing that matters. There were some huge discounts on popular items like adidas Yoga Studio leggings (like this one), a 70% off premium French terry hoodie, and 60% off Ultraboost running shoes. It’s also worth noting that adidas held a membership-only early Black Friday sale in mid-November last year, and while it’s free to join adiClub, the early sale wasn’t as impressive as the post-Thanksgiving sale. That’s something to keep in mind!

Does Alo Yoga have a Black Friday sale?

In 2023, the celebrity-favorite brand ran a sale from Black Friday through the following Tuesday, with an additional 70% off previous markdowns on Cyber ​​Monday. Most of Alo Yoga’s Black Friday sales were capped at 30% off, but there were some bigger discounts, including 50% off the Alosoft Lavish Bra and Micro Waffle Fast Break Henley, and 40% off the Alosoft Foldover Bootcut Legging and Core Hooded Runner. Alo Yoga also ran a similar “Singles Day” sale on November 11, but many items sold out, so you might want to plan your shopping ahead of Black Friday this year.

Does Athleta have a Black Friday sale?

Athleta offered 30% off sitewide for Black Friday last year, with up to 60% off its best-selling activewear. Popular items like the stretch merino wool Ascent Seamless Top were 45% off, while the Altitude Stash High Rise Polartec Power Stretch Tight was 42% off. Athleta also had an app-only early access sale the weekend before Black Friday, but it was only a “tiny” 25% off one order—just in case you were tempted by similar discounts ahead of Athleta’s Black Friday sale this year.

Does Beyond Yoga have a Black Friday sale?

The trendy activewear brand had up to 85% off soft, luxurious clothing for all shapes and sizes this past Black Friday. The most popular items are the Beyond Yoga Spacedye collection, which is stretchy, comfortable, and squat-proof, while popular items like the Caught in the Midi High-Waisted Leggings, Squared Bra, and Icon Midi Dress are 30% off. Last year’s Beyond Yoga Black Friday sale ran for eight days, starting the Tuesday before Thanksgiving, so here’s hoping there are more opportunities to shop the sale this year.

Does Columbia have a Black Friday sale?

If your workout gear is keeping you out in the cold, listen up. Last year’s Columbia Black Friday sale featured some seriously good deals on top gear, with the Slope Edge Hooded Insulated Jacket up to 28% off and Tumalo Mountain Gloves up to 54% off. But like some other brands, you can find even deeper Black Friday and Cyber ​​Week discounts on Columbia Sportswear if you shop at third-party retailers like REI, Amazon, and Walmart.

Does Hoka have a Black Friday sale?

HOKA sneakers are known for their comfort and lightweight performance, but HOKA’s Black Friday sale is full of high-quality apparel in addition to the popular footwear. The on-site sale has seen markdowns in the 20-25% range over the past year, but there have been some exceptional discounts of up to 40%. Most of these deals have been on previous season colorways and styles, like the Hupana Sports Bra and the popular Clifton running shoe (so expect the Clifton 9 to drop significantly this Black Friday). Also keep an eye out for HOKA Black Friday deals at other retailers: Nordstrom Rack, REI, Dick’s Sporting Goods, and Zappos all had great deals last year.

Does lululemon have a Black Friday sale?

Last year, the lululemon Black Friday sale started on Thanksgiving and ran through Cyber ​​Monday, with early access deals available only on the lululemon app. Don’t expect lululemon to hold a sitewide sale. It never will. Instead, Black Friday discounts can be found on select items in the “We Made Too Much” section for men, women, and accessories. You can shop this section any time of the year, but expect to see more products, additional colors, and bigger discounts on Black Friday. For example, in 2023, the beloved Align High-Rise Pant was 50% off, the fan-favorite Everywhere Belt Bag was more than 30% off, and other men’s and women’s activewear was at least 20% off its usual price.

Does Nike have a Black Friday sale?

Nike rarely discounts regular-priced items, but last year’s Nike Black Friday sale featured up to 60% off sitewide, and Cyber ​​Monday saw an additional 25% off select styles with a special promo code. That resulted in some seriously impressive discounts: 44% off Air Jordans, 56% off Air Force 1s, and 47% off Phoenix Fleece sweatshirts. Expect more of the same this year, so keep an eye out for coupon codes and make sure you’re a Nike member — it’s free to join!

Is there a Black Friday sale?

Beloved by Olympians and marathon runners, the stylish and high-performance On Cloud running shoes are known for their cozy yet supportive CloudTec cushioning and often eye-catching price tags. Luckily, last year’s On Black Friday sale offered up to 40% off On Cloudboom, On Cloudventure, and On Cloudaway styles (to name a few) as well as special coupon codes for BOGO On apparel. The shoe and apparel sale ran on the On site through the Tuesday following Black Friday, but you can also find significant On Cloud running shoe deals at third-party sites like Zappos, REI, and Amazon.

Does Patagonia have a Black Friday sale?

Patagonia doesn’t have a Black Friday sale, instead encouraging customers to buy used or trade in or repair items they already own. That said, you’re likely to find Patagonia Black Friday deals at other retailers, too. Last year, Backcountry, Dick’s Sporting Goods, Huckberry, and REI had the brand’s fleece pullovers, jackets, backpacks, and more on sale for up to 50% off. (The latter doesn’t participate in Black Friday either, but will often have a Cyber ​​Monday/Cyber ​​Week sale.) Otherwise, you can check out Patagonia’s ever-changing web specials to find the biggest savings all year long, or wait for their massive winter clearance sale closer to February.

Does Reebok have a Black Friday sale?

Perhaps one of the most impressive sitewide Black Friday activewear sales of the season, Reebok had nearly everything on its site up for 50% off last year. Shoppers could save half off popular items like the Floatride Energy 5 Running Shoe, the Club C Revenge Vintage Shoe, and a variety of trendy activewear for men, women, and kids by simply entering the coupon code. Here’s hoping the brand offers the same great savings this year, and includes discounts on the new Reebok x Barbie collection. Find Reebok Black Friday coupon codes in November.

Does Vuori have a Black Friday sale?

Vuori doesn’t typically host a traditional Black Friday blowout, but its year-round sale sections for women and men tend to ramp up a bit during the holiday season. For 2023, favorites like the Tradewind Performance Tee and Evolve Square Neck Bra are 30% off, while this sweat-wicking Rib Crop Tank is 50% off. And on Cyber ​​Monday, the brand, which went viral on TikTok, was offering a free beanie with orders over $150 and a free tote with orders over $250. That said, you can find similar or better Vuori Black Friday deals at other retailers like Nordstrom Rack and REI during Cyber ​​Week.

The post ‘What to Expect: Black Friday Sweatshirt Sales’ first appeared on RetailMeNot’s The Real Deal.