WhatsApp is currently used by more than 3 billion people every month, META CEO Mark Zuckerberg mentioned in the company’s Q1 results conference call on Wednesday.
Founded in 2009 and acquired for $ 19 billion in Facebook in 2014, it is free to use and does not provide advertising. The app has reached an active user mark for 2 billion months in 2020, but is one of the few apps that can stand beyond 3 billion user marks besides Facebook.
The huge user base is what that’s the core business of meta. Especially as the company bet on the farm about the AI strategy. The company previously said that the app was one of the biggest distribution platforms for AI services.
Susan Li, Meta’s CFO, said, “We see people participating in meta AI at various entry points, and she also mentioned that most Whatsapp users participate in META AI in one -on -one chat.
Zuckerberg said whatsapp can easily access AI features, while META must take another approach to adopt AI products in the same market as the United States. Most people still prefer to send texts to each other using the stock messaging app on the phone. This is where the company’s new META AI app comes.
“We hope to be a leader in the US messaging market over time, but we are in different positions in the world of whatsApp, so we believe that standalone META AI apps are particularly important in establishing leadership in the United States, especially in important AIs.
The company said, WhatsApp Business, the business platform of the CHAT app, is growing and is a $ 550 million profit brought by the app family.
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META is testing AI tools for whatsApp business, and LI said on Wednesday that the company can build a new AI agent management interface and dashboard to train Meta’s AI information. This information may include a business website, whatsapp profile or Instagram and Facebook page. In addition, we are testing the business to activate META’s AI chatbots in chat with customers.
