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Diving overview:
- Mark Anthony Group founder and CEO Anthony Von Mandl is stepping down as head of the White Claw manufacturer after more than 50 years in the role. He will remain chairman of the firm, according to an email sent to partner Mark Anthony.
- Vice Chairman Phil Rosse will become CEO on January 1. Rosse, who worked with Mark Anthony for 18 years, becomes the second CEO since the company was founded in 1972.
- Von Mandl said challenges such as reducing alcohol consumption are creating new opportunities for the business. Rosse will take on the role of leading Mark Anthony as it aims to double its business globally.
Dive Insights:
Mark Anthony started out as a wine company, but now owns White Claw, Cayman Jack, Mike’s Hard Lemonade and Más+ by Messi. The ready-to-drink segment has been a bright spot in the challenging alcohol market. IWSR predicts continued growth For drinks.
Von Mandl said RTD’s growth represents “an opportunity to really grow” the business. When choosing a beverage, consumers are looking for a “drinking experience” and are looking for premixed options with healthier attributes or a variety of flavors.
Mark Anthony currently has 1% of the global alcohol market, Von Mandl said. The company wants to double its total by launching its brand into new countries.
“Not only do we have unrivaled expertise in creating and building formulations, brands and categories, but we also have the most advanced RTD production facilities in the world,” said Von Mandl. “With a laser-focused strategy, great execution at all levels, and relentless determination, there’s no reason we can’t more than double our business globally.”
Prior to joining Mark Anthony, Rosse worked at Anheuser-Busch InBev. Von Mandl praised Rosse’s performance at Mark Anthony.
“With this new leadership structure in place, I am very optimistic about what lies ahead on our journey to together shape the future of the global beverage industry,” said Von Mandl.
