Imagine that you are watching a very anticipated video of your favorite YouTube producer (perhaps the moment when a famous couple finally engaged) when the ad appears immediately after the clip. This is part of the “Peak Points” of the new advertising format of YouTube.
The company unveiled a new advertising format in a prepaid announcement in New York on Wednesday.
Peak Points uses Google’s Gemini AI to analyze YouTube videos, identify the moment when viewers participate in the highest or emotionally influence, and then deploy advertisements immediately.
Point Peaks aims to benefit advertisers by using tactics to attract users’ attention when investing the most. This approach appears to be similar to the strategy of emotion -based targeting that advertisers deploy advertisements that match the emotions caused by the video. It is believed that viewers will make their ad better recall when the emotions increase.
But viewers can feel frustrated by this interruption. Especially when you are deeply involved in the emotional arc of the video and want to quickly resume the watch.
In relevant news, YouTube has announced another advertising format that can be more attractive to the user. The platform debuted with a shopping product feed that allows users to explore and buy items during advertising.