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The Leftovers is a look at some of the product ideas that are popping up everywhere. Some are interesting, some sound amazing, and some are the kinds of ideas we would never dream of. We couldn’t write everything we suggested, so here are some remaining items from our inbox:
Nestlé has a snack game plan.
CPG giant Nestlé is aiming to score with its latest version of a game-time snack.
The company introduced the Toll House Cookie Nachos kit. Consumers can enter to win (what?) their creations for a limited time starting Wednesday, November 6th. The product includes chocolate chip cookie dough, three types of chip pieces, a chip-shaped cookie cutter and a $25 gift card for other purchases. Toppings like maraschino cherries.
“Cookie Nachos” have become popular in recent years as a viral TikTok dessert recipe. The dish includes a plate of chocolate chip cookies with toppings that mimic a plate of tortilla chips.
To coincide with the launch, the brand unveiled an advertising partnership with former NFL star Peyton Manning, using the product as a snack to enjoy during the big game.
“Connecting people through sharing warm, freshly baked cookies has always been at the core of our business,” said Melanie Knoke, senior marketing manager at Toll House. “Our partnership with Peyton Manning is the perfect way to celebrate the holidays and football season, made even sweeter by the ultimate shareable snack: Cookie Nachos!”
Ruth Wakefield of the Toll House Inn in Whitman, Massachusetts, first invented chocolate chip cookies more than 80 years ago when she added cut-up Nestle semi-sweet chocolate bars to cookie dough. After agreeing with the chef to adapt her recipe, Nestlé began selling chocolate chips under the Toll House brand in 1939. Nestle introduced edible cookie dough in 2019 and has launched a variety of other Toll House products, including three triple chip blends. Chocolate chip variety earlier this year.
—Chris Casey
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Permissions granted by Pladis
Godiva is a sweet take on American confectionery
Godiva has doubled down on its premium halo with the launch of a new box of gourmet chocolates.
The brand’s limited-edition Belgian Heritage Collection includes 12 chocolates and confections that have never been sold in the United States before. The products are made in Brussels, where the brand was founded almost 100 years ago.
Carlos Canals, managing director of Pladis Americas, which oversees the Godiva brand, said he traveled to Belgium to assemble the new boxes. After sorting through hundreds of chocolates and confections, Canals and his team decided on the 12 products that make up the collection.
Products offered include: G-Macadamia, a milk chocolate shell filled with Godiva’s signature hazelnut praline, caramelized macadamia nuts and buttery biscuit chips; Ruby G, the brand’s first foray into ruby chocolate; And then there’s the Paris Brest, a mix of dark chocolate almond praline ganache and crunchy hazelnut mousse in a dark chocolate shell topped with caramel crumbles.
“This GODIVA gift brings the delicious, complex flavors of Brussels to American consumers,” said Steve Lesnard, president of Godiva, in a statement. “We are giving (consumers) the ultimate chocolate experience and a glimpse into the future of GODIVA, a relevant brand built on great tradition, craftsmanship, creativity and cultural relevance.”
Pradis, a global confectionery and snack food company headquartered in London, also owns the 108-year-old confectionery brands Turtles and Flipz. Pretzels covered in sweet and salty chocolate or fudge.
The company has identified innovation, variety of pack sizes, store displays and seasonal offerings as key to its confectionery growth. The three brands’ sales reached nearly $400 million in 2023.
—Christopher Doering
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I got permission from Daiya.
Daiya, Level Up with Plant-Based Cheese
Daiya, a leading alternative dairy brand, introduces a new recipe for vegan pizza.
The company said it recently launched a new product line designed to improve the plant-based pizza experience by addressing common issues within the category, including inconsistent taste and texture.
The reformulated product is available in five products: Cheese, Meatless Pepperoni, Supreme, Fire Roasted Vegetables, Meatless BBQ Chicken and Meatless Meat Lover’s Pizza.
The product line features a new recipe for the crust that uses Daiya’s trademark oat cream blend as a key ingredient and has a softer, lighter texture, according to the company.
“Most dairy-free cheeses do not melt properly and, especially for pizza, this significantly makes or breaks the consumer experience when the cheese is not fully melted,” Melanie Domer, Daiya’s chief commercial officer, said in an emailed statement to Food. diving.
The company’s new recipe aims to create the same melty, bubbly experience consumers are accustomed to from traditional pizza. To generate buzz about the product, Daiya embarked on a dairy-free dairy tour that traveled across the United States handing out free samples of the product.
“Pizza is the ultimate cheesy food and a big focus for us, so after reorganizing our cheese offerings last year, turning our attention to pizza felt like a natural progression,” Domer said.
The company recently said it also invested millions of dollars in its own bakery to increase production.
“The two biggest barriers to plant-based eating are, above all, taste skepticism. Second is the price. People are not inherently looking for cheap products, they are looking for good value for money,” Domer said.
“We expect these advancements to finally provide retailers with a product that can bridge the gap between consumer expectations and dairy-free products.”
The new pizzas hit retail stores this month and the free dairy tour continues until the end of the month.
—Elizabeth Flood
