Abercrombie & Kent said its collection of African safari camps, river vessels and lodges, previously marketed as Sanctuary Retreats, has been given a new name: A&K Sanctuary.
Along with the name change, A&K said there will be a new building logo and visual identity that “captures the unique essence of each location while subtly maintaining a cohesive brand experience.”
Cristina Levis, CEO of A&K Travel Group, said, “This rebranding is more than just a name change. It is a commitment to further enhance our guest experience, expand our portfolio and continue to deliver the exceptional service, accommodations and authentic experiences for which A&K Sanctuary is known.” He said. .
The rebrand coincides with a period of significant investment and expansion for A&K Travel Group, including the reimagining of flagship hotels such as Gorilla Forest Lodge in Uganda and Baines’ Lodge in Botswana and the launch of Pure Amazon, A&K’s first luxury riverboat in South America . .
A&K said the rebranding will be implemented strategically to ensure a smooth transition for partners and travel advisors. If you have any questions, trade partners are encouraged to contact their Regional Sales Director.
