Trump Media & Technology Group, which owns Truth Social, is launching a paid service to give Wall Street firms high-speed access to the most influential posts.
It said that starting August 1st, immediate updates will be available from “top ranked” accounts. US President Donald Trump currently has the most followers on the platform.
The company behind the app hopes it will create a steady new source of funding for the company, which is currently losing money.
It’s likely aimed at financial traders who want to get quick access to market-moving news. Trump’s social media posts often cause sudden fluctuations in global markets, especially when he writes about trade and tariffs.
For businesses, even a few seconds of delay can be costly. Until now, banks and traders had to monitor the apps manually. The new system sends posts directly to paying customers.
“The market is already moving around Truth Social posts,” said Kevin McGurn, interim president of Trump Media, adding that the service will generate steady revenue.
Trump Media did not disclose how much the service costs.
A new commercial data feed called Truth API promises to deliver posts to paying institutional customers within “milliseconds.”
This service operates 24 hours a day, 7 days a week.
The company, which launched the social media app in 2022, said some companies had been copying data without permission for months.
McGurn warned that Trump Media will soon block these methods and force companies to buy official feeds instead.
Trump could benefit significantly from this move. Because his family is still a majority shareholder in the company, the president can directly benefit from selling quick access to his public statements.
The BBC has contacted Trump Media for comment on whether the president’s posts will be included in paid feeds. The White House declined to comment.
While other social media networks are already selling data, the move highlights the unique overlap between Trump’s private business and his public role as president.
“It would be ‘unprecedented’ if the president’s position was included in this article,” said Mark Spiegel, an investment expert at Stanphyl Capital Management.
Companies that exchange the latest headlines will be “at a disadvantage” if they don’t pay for quick access, Spiegel said.
“But to put this in context, remember that Trump’s posts are only a very small part of what moves the markets,” he added.
Additional reporting by Osmond Chia
