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Diving Briefs:
- Wednesday, Albertsons debuted the prepared prepared pickled meat, which features an adventurous taste and a material inspired by the world, which takes about 20 minutes to prepare.
- This chain is a new house brand, CHEF ‘S COUN, before expanding the line to Delhi, Frozen and Center Store section next year.
- Albertsons is deploying new brands to attract shoppers who are interested in preparing meals in restaurant style.
Dive Insights:
Albertsons is strengthening its own brand portfolio as a new unique food to connect with a competitor and connect with consumers who are sensitive to the price they want to cook at home.
The grocery store, which was inaugurated as Susan Morris earlier this month, said in a press release earlier this month, “In a press release, it is often a clear remembrance and sensational experience and a flavor for trends.
CHEF’s counter selection is from $ 4.99 to $ 12.69. The options include lemon pepper chicken, chicken or garlic herbs with bone -flavored pork back qualities, Chimichurri beef sirloin steak. Shoppers also say that Albertsons can select Carne ASADA BEEF Flap Steak designed to create a unique restaurant experience.
Albertsons also added a shopping recipe collection with CHEF’s counter brand items on the online platform. In addition, the grocery store was collected with famous chefs Antonia Lofaso to help promote the brand through social media content.
Albertsons joined Antonia Lofaso to help to promote the chef counter.
Provision of Albertsons
The addition of Albertsons’s Counter in Albertsons follows the company’s introduction in September. The grocery store also brought a lightweight wine line in a flat bottle made of 100% recycling plastics last fall.
Retailers are expanding their home brand choices to build their relationships with shoppers while lowering their costs. According to Circana data cited by private Label Manufacturers Association, personal label sales amounted to $ 270 billion, up almost 4% last year.
