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Beyond Meat is expanding its business. protein beverage line Four new flavors have been launched as plant-based meat companies invest in more lucrative categories.
Last month, Beyond introduced ‘Beyond Immerse’ through the e-commerce platform ‘Beyond Test Kitchen’. Flavored sparkling drinks contain plant-based proteins, fiber, antioxidants, and electrolytes.
Flavors announced Thursday include Cherry Berry, Strawberry Lemonade, Piña Colada and Cucumber Grapefruit. Flavor variations are available in protein levels of 10g and 20g, respectively.
The new and existing products are available for a limited time on the Beyond Kitchen website in 12-packs of single flavors or variety packs. Prices range from $29.95 to $37.95.
Beyond Meat founder, president and CEO Ethan Brown said the beverage line represents the “next chapter” for Beyond Meat.
“We took on the challenge of redefining the protein drink, designing a drink that steeps itself in the incredible power of not just protein, but plants,” Brown said in a statement.
Plant-Based Meat Category having a hard time. Beyond Meat competitors They are struggling with declining consumer demand and are turning to other protein-fortified categories to keep up. functional beverageProducts containing protein, in particular, are on the rise as consumers seek nutrients in convenient ways. Protein drinks grow 122% Between 2020 and 2024, according to Innova Market Insights.
Beyond’s most recent earnings report states: Net profit decreased by 13% compared to the same period last year Up to $70.2 million.
“Beyond Meat’s move into protein drinks may at first glance seem like a desperate response to avoid bankruptcy in the struggling plant-based meat sector. But it is better understood as a re-establishment of the brand’s winning rights,” New England Consulting Group said in a statement.
“Beyond is leveraging its credibility in plant-derived nutrition to test whether its assets can move into a fast-growing category to which protein is already a more intuitive response,” NECG added.
