As Apple prepares to launch its first smart glasses, it’s also considering how to address consumer privacy concerns, according to Bloomberg’s Mark Gurman.
Gurman reports that Apple has pushed back its launch target from early 2027, and the glasses are now scheduled to be revealed at the Worldwide Developers Conference in June 2027, and are actually scheduled to launch by the end of the year. This delay will allow Apple to work on the product itself and its message about privacy.
The company appears to have taken notice of concerns that Meta’s smart glasses, sometimes criticized as “perverted glasses,” are being used to record non-consensual video. This could be a bigger problem for Apple, which continues to emphasize privacy in its marketing.
Among other things, Apple will reportedly try to emphasize privacy features such as on-device processing and the absence of facial recognition. The company likely will not use customer recordings to train its AI models and will not follow Meta’s reported practice of using contractors to review customer footage.
