Hilton’s luxury collection brand LXR Hotel & Resort has grown steadily since its launch in 2018. The brand has 13 hotels worldwide at 2024 and is preparing for more than 12 hotels. Recently added hotels include KA La’I Waiki Beach, Hawaii’s Beach Village, and The DEL’s Shore House in Corona, California. The editor -in -chief of the hotel, Christina Jelski, interviewed FESAL Jaffer, a global manager of LXR Hotels & Resorts. next.
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cue: What speed do you expect LXR to grow over the next five years?
no way: If we continue at the same speed as we are now, the number of hotels can be more than 60-70 if it includes supply and pipelines within five to six years. Now we are in a good location where we get brand awareness and more owners come to us and say, “Would you consider LXR for this?”
cue: What defines LXR experience?
no way: We have three pillars: an interesting design that is independent of each property; It is a customized personal service that is customized to users up to small details. And you will experience a variety of characters and culture. Experience must be exclusive. In other words, it means that you can experience only in the relevant facility or through the relevant facility. This enables the spirit of adventure and allows you to experience your destination through the eyes of real estate.
cue: Asia seems to be focusing on the pipeline. What plans do you have in that area?
no way: So far, there are only two real estate. Currently, there is a Roku Kyoto in Japan, and another contract has been made in Japan (Hiroshima Prefecture Miyajimaguchi). The boutique real estate has about 60 keys and looks down at one of Japan’s most famous gentlemen. japan. We currently have several different opportunities that are actively pursued in Japan, and the first real estate finishing work in India is almost in the final stage.
cue: What kind of trends are there in luxury trips?
no way: In the United States, the price has been standardized to some extent. People say, “Do you know that? No, you can’t raise the price 100%.” There is a ceiling and I think it is healthy.
Cooking continues to grow, and people are traveling for it. And there is well -being. Sleep is very important and the ability to turn off and detoxify everything is very important. I think real estate should embrace both aspects. On a certain day, you may want to decrypt or say, “Okay, I’m ready to party.” You must be able to do both. It is a luxury of choice. Right? You can be the person you want at that day or that moment.
cue: What about the Trump International Hotel Waikiki Kalai Waikiki Beach?
no way: The WAIKIKI Hotel has been selected as a forbes 5 -star hotel for 10 years, and you need to be qualified every time you change the brand. So we will completely rethink it. The renovation will begin in May and will be completed by the summer of 2026. Everything will be completed again. The room is huge and like an apartment.
However, the market has changed, especially in inbound tourists. The Japanese did not return for three reasons. One is clearly much more expensive. But young Japanese people don’t think they need to look at Hawaii in the same way as their parents’ generation. There are many more places they can travel. There is more room for choice. And finally, the number of demographic reductions reduced the number. So there is a change. But we meet much more American tourists because we have very powerful positions and customer base in the United States.
