Last year, Hasbro announced the return of Furby and a new line of small Furby toys called “Furblets.” For those unfamiliar, Furby was a cultural phenomenon when it first came out in 1998. The latest Furby has proven to be a more responsive upgrade to the already clever toy. Furby can dance to your music, mimic silly voices, share fortunes, and even help you relax. This refreshed Furby toy has been well-received by excited nostalgia fans. Furby is definitely back and is expected to be a major player this holiday season, so it’s wise to shop early. Who doesn’t love a weird robotic hamster-like creature that hangs out with you?
What is Furby?
Designed as a hybrid of an owl, hamster, and bat, Furby can “learn” language and respond to touch and sound, making it an interactive and lifelike companion for children. Innovative use of AI allows it to “learn” English from its native Furby language over time, making it even more interactive and engaging.
Furby’s initial launch was a huge success, with 40 million units sold in its first three years. Its popularity grew as it appeared in a variety of TV shows and movies, solidifying its status as a 90s icon. Furby had a significant resurgence in 2012 when Hasbro re-launched it with updated technology, including LCD eyes and a mobile app for interactive play. The latest 2023 Furby continues to push the boundaries of interactive toy technology, offering over 600 reactions, including jokes, songs, and more. Furby continues to have a dedicated fan base of new and existing customers.
Are you scared of Furby?
Furbys have gained notoriety due to concerns that they can record conversations, and have been banned from sensitive locations such as the NSA and the Pentagon. In addition to these controversies, some passionate Furby owners (documented on Reddit, Quora, and YouTube) claim that Furbys are turning evil. Curious? There’s even a wikiHow page on how to make your Furby evil!
Where can I buy a Furby?
Furby is sold at both small and large retailers, including major players such as Amazon, Toysrus.com, Walmart, Target, Macy's, and Kohl's. Older collectibles can be found on eBay and FB Marketplace, often for very high prices depending on demand.
Where to shop Furby now
Note: Sales are subject to change. – We'll update you when sales are announced, so check back.
Amazon: Furby Galaxy Edition, Glow in the Dark

Get this gorgeous glow-in-the-dark Furby with 15 fashion accessories for just $59.99 on Amazon.
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Target: Furby Coral Interactive Plush Toy
Get this fun and bright Furby with 13 beads, comb, string, and friendship guide for $49.99 at Target.com.
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Kohl's: Hasbro Furby Purple Interactive Toy
Get the purple and blue Furby, 13 beads, comb, string, and friendship guide from Kohl's for $59.99.
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Where to buy Furblets available now
Note: Sales are subject to change. – We'll update you when sales are announced, so check back.
Amazon: Furby Furblets 2-Pack, Mini Friends Pix-Elle & Ooh-Koo
This furbished toy features over 45 sounds, including gamer-style music and furbish phrases, and is available for a limited time on Amazon for $15.99 (was $19.99).
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Target: Hip Hop Public
Hip Hop Publit plays hip hop music and says funny furry phrases. Available now at Target for $9.89.
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The post Beat the Holiday Boom and Buy a Furby Now appeared first on The Real Deal by RetailMeNot.