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General Mills is relaunching and expanding. La Tiara, a local taco shell and condiment brand, is a food conglomerate acquired last year after its previous owner went out of business.
La Tiara, which was born in the Kansas City, Missouri area, is sold nationwide for the first time at General Mills. The product is scheduled to be released in April and will be sold exclusively at Walmart.
General Mills acquired La Tiara and its manufacturing facilities for $10 million from previous owner Gladstone Food Products last May. According to local news reports:. Gladstone, a family-run business that started in the 1960s, has since ceased production. Years of construction projects haltedAccording to Kansas City news outlets, they are experiencing financial difficulties.
General Mills is reopening its manufacturing plant in Gladstone, Missouri, creating more than 100 jobs, the company said in a release.
The relaunched taco shells are available in both yellow and white corn varieties. La Tiara will be bringing back its original taco seasoning and releasing three new varieties: chorizo, tinga, and low-sodium.
Known for its thin, crispy taco shells, La Tiara has cultivated a devoted group of local enthusiasts who petitioned to bring the brand back to stores following Gladstone’s bankruptcy.
“We’re not just bringing back a precious product,” said Meredith Nelson Uram, director of General Mills’ Mexico operations, in a statement. “We’re rekindling our heritage, creating jobs and bringing La Tiara taco shells to families across the country for the first time.”
This acquisition further strengthens General Mills’ already significant position in tortilla shells and taco kits. The food giant also owns the Old El Paso brand.
general mills wants New product net sales growth This year we are up around 25% and the addition of La Tiara will help us contribute to this goal. The CPG giant, which also owns Cheerios and Pillsbury, is updating its multibillion-dollar brand to keep up with current consumer trends such as protein and fiber.
The relaunch of La Tiara is consistent with General Mills’ goal to “deliver innovative and surprising products that meet evolving consumer needs,” the company said.
