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Guinness owner DIAGEO hit $ 200 million in the next month’s fiscal quarter when the tariffs between the United States and Mexico came into effect next month.
NIK Jhangiani, the chief financial officer of Spirit Producer, was derived from a product made in Mexico and Canada in Tuesday’s import calls, and “majority” is Tequila.
during Casamigos Maker believes that it can relieve about 40%of the cost. Tequila’s geographical origin requirements allow the company from completely moving in Mexico completely in Mexico. Jhangiani said DIAGEO would not rule out price hikes in order not to rule out the rate hike.
“Considering that we already have some easing, it’s not the first thing we to go. And we will look at the consumer environment and the competition progress, ”Jhangiani said. “I think I will measure the timeline that these tariffs can stay.”
Customs threats left alcohol and mental producers, especially in consumers’ demand for imported beer and tequila surge. DIAGEO promoted the powerful performance of tequila brands, and there is an import report that Don Julio quotes Nielsen data that ranks first in the Spirits category.
Debra Crew, a DIAGEO CEO, told investors that “we are sure we are focusing on what we can control.” Some of the company’s investment approach is added to the supply chain. Last week, DIAGEO announced that it would spend $ 410 million in Alabama’s new alcohol factory to increase its position in the south.
