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Chobani continues to build its dairy empire by diversifying its operations to become a leader in protein.
next $650 million fundraising round Over the past year, the yogurt maker has been preparing to further expand its portfolio through innovation and acquisitions, said Talia Monroe, Chobani’s senior vice president of commercial growth., He said this at the Natural Products Expo West in Anaheim, California, last month.
Over the past three years, Chobani has grown into a coffee company. pigeon And a frozen food maker. daily harvest.
Chobani has benefited from a resurgence in demand for dairy products as consumers grow more interested in protein. similarly, New American Dietary Guidelines recommend Eat full-fat dairy and put dairy at the top of your new food pyramid.
Chobani is now looking to expand its dairy market dominance. Monroe said the company is a major player in the dairy sector but does not fit into “every category” within that segment.
“We are exploring options across the entire dairy category and also the shelf-stable, shelf-stable category,” she said.
This strategy includes a greater focus on beverages through La Colombe. Investment in new manufacturing plant — and a Chobani protein-boosted smoothie. The company plans to focus more on portable nutrition.
Chobani believes it has always been at the center of the protein craze, but now it is looking to further solidify its position as a market leader as consumers increase their protein intake.
Rather than pushing nutrient-enhanced products, the company wants to educate consumers about how to create high-quality, protein- and fiber-rich foods.
“Dairy is essentially a natural protein,” Monroe said.
Chobani’s guiding principle when deciding whether to acquire a brand has been to focus on “natural, nutritious, delicious and accessible foods,” Monroe said.
“I think both (La Colombe and Daily Harvest) resonate with that and are being disruptive to the spaces they are in today,” she said.
If a product doesn’t fit that category, it’s either not on the company’s radar or founder and CEO Hamdi Ulukaya “will develop it” in-house, Monroe said.
