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Chicago – Americans use weight loss drugs a lot at any time and stand to change the food industry by reconstructing how consumers eat.
According to a fair health report, about 6 million adults, or 2%of the US population, uses weight loss using GLP-1 such as Ozempic and Wegovy. The drug market, which is eligible to receive this drug, is expected to soar.
For food and beverage companies, its meaning can be important. GLP-1S’s hunger suppression side effects reduce the consumption of most products. According to Cornell, food expenditures have been reduced by 6% in households with one or more weight loss drugs, Cornell said.
“The $ 1 billion question: How to make a person who is hungry again?” BRUNO DIDIER, B2B Officer of CookUnity Meal Delivery Service, said in the panel at the first conference of Chicago IFT earlier this month.
Some of the answers are to understand how the consumer diet pattern changes when taking the drug. A study at the Akansas University Agricultural Experiment Station shows that the drug does not only affect the amount of people eat, but also affects the food they eat.
Consumers of GLP-1 consumed less than 700 calories a day, and were most likely to avoid processed foods, sweet sugar, purified grains and beef. Overall consumption of fruits, leaves with high green and water has increased overall.
When taking GLP-1, most of the processing and sugar foods are less consumption, but consumer needs for these foods do not die. This creates additional opportunities for food companies to support consumers’ dual needs for nutrition and indulgence.
The company sells small size, nutritional high density options and foods enhanced with fiber or vitamins. Nestlé launched a GLP-1-friendly frozen product line with a bowl with whole grains, a partially aligned sandwich melt and a pizza with a pizza with a pizza.
It is far from the past when a company provides a low -calorie food plan to help companies maintain their weight loss. Food is now sold to help consumers avoid muscle loss and maintain nutritional intake.
David Despain, the chief principal of Nestlé Health Science, said, “It is really important to use more calories to calculate each calorie for nutrition.” Maybe you can continue from the past when you eat food that produces craving, delicious and intentional food.
But meals are more than simply getting nutrition. It is a social and cultural activity, which is the essential part of everyday life. To capture consumers, more companies have begun to perform the social and empirical aspects of food.
Lydia Alexander, the chief medical officer of Enara Health, and the diplomat of the Obesity Medical Association, said that consumers should not think that food will be important anymore.
Instead, in the GLP-1 era, the business that provides the most attention and intentions to provide packaging, messaging and nutritional benefits will win.
“Really, the food will be important at any time,” he said.
