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The Leftovers is a look at some of the product ideas that are popping up everywhere. Some are interesting, some sound amazing, and some are the kinds of ideas we would never dream of. We can’t write everything we suggest, so here are some leftover items from our inbox:
J&J Snack Foods launches new pretzel products
Even though Oktoberfest is over, J&J Snack Foods is joining in the celebration with a new range of artisan soft pretzels in retail stores.
The New Jersey company said its Bavarian-style Brauhaus Pretzel is handcrafted using premium ingredients while avoiding artificial colors or flavors. Each sourdough pretzel balances a light, fluffy interior with a crunchy exterior.
Brauhaus pretzels are made through a manufacturing process that takes more than 8 hours.
“Brauhaus Pretzel is J&J’s leading soft pretzel brand in the foodservice channel. We are excited to bring this handcrafted premium product to the freezer aisle so consumers can easily serve it at home,” said Joanne Mizner, Vice President of Retail Marketing. said: J&J Snack Foods said in a statement: “We’ve done research and know that sourdough pretzels are considered a very relevant classic snack or appetizer item.”
J&J, which also sells Icee and Dippin’ Dots, has a deep presence in both foodservice and retail channels.
Converting the Brauhaus Pretzel to retail stores allows J&J to sell it in more locations and increases availability to consumers. This is especially useful for cash-poor shoppers trying to save money due to inflation. This is often because we don’t want to give up the opportunity to go out to entertainment venues less and still enjoy delicious food.
Brauhuas Pretzel comes in a pack of 4 with bagel topping packets. Can be reheated in minutes in an air fryer, regular/toaster oven, or microwave.
The popularity of pretzels has steadily increased over the past 13 years. Based on government data, Statista estimates that 186 million people will consume pretzels this year, compared to 170 million in 2011.
—Christopher Doering
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Provided by A-Sha Foods USA
A-Sha launches additional ‘Hot Ones’ ramen
A leading ramen brand is leveraging popular YouTube shows to enhance its product portfolio.
A-Sha Foods USA has announced three new flavors of Air Fried Ramen created in partnership with First We Feast’s YouTube show Hot Ones. Each episode, which garners tens of millions of views, features A-list celebrities from Shaquille O’Neal to Jennifer Lawrence answering questions while eating hot wings. The wings become increasingly spicy.
The A-Sha Foods x Hot Ones collaboration features three new varieties of ramen noodle soups: Taiwanese Tingly Pepper, Sizzling Chili Garlic, and Fiery Hot Tonkotsu. It debuted earlier this year, joining a lineup of previously released Sweet Chili, Garlic Chili, and Smoky Chili.
“After the incredible success of our original three spicy cup noodles this summer, we can’t wait for our fans to try the three new spicy bowl noodles we’re launching,” said Chris Schonberger, founder of Hot Ones. , they pack more heat, more flavor and feature A-Sha’s signature air-dried, perfectly chewy noodles and our iconic Hot Ones spices.”
The ramen flavor will debut at Target and Walmart. The launch comes as the popularity of ramen continues to surge as consumers seek affordable, shelf-stable meals. According to MarketResearch.biz, the ramen market is expected to grow to $94 billion by 2033 at a compound annual growth rate of 5%.
As the world of streaming, podcasts and new media continue to disrupt the entertainment landscape, food and beverage producers are turning to online stars to launch co-branded products. Last year, former Kellogg executive Darcey Macken teamed up with Twitch streamer Pokimane to launch Myna Snacks, featuring products like better-for-you crackers and cookies aimed at gamers.
—Chris Casey
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Provided by Krusteaz
Krusteaz puts parents at ease with its latest innovations.
Baking mix company Krusteaz is aiming to win the hearts of busy parents this holiday season.
The Seattle-based company has innovated a line of dough that you can refrigerate and bake at home.
The company said in a press release that it wants to “advocate for busy parents and stop the stigma of shortcuts” with the new type of baking mix.
A recent survey conducted by Opinium Research found that while 74% of parents admitted to taking shortcuts when baking, such as using pre-prepared mixtures, more than half felt guilty about not baking from scratch, at least sometimes . Nearly three-quarters (73%) also admitted to keeping their baking shortcuts a secret, while 49% said they lied about store-bought products or baking mixes being made from scratch.
“Krusteaz celebrates everyday victories and baking occasions, no matter how big or small. Today’s parents are busier than ever, so we could all use a secret weapon now and then,” said Caroline Platt, Director of Brand Marketing at The Krusteaz Company. .
The pour-and-bake batter comes in three varieties: chocolate brownies, vanilla cupcakes, and chocolate cupcakes, and can be purchased at Kroger and Walmart stores nationwide.
—Elizabeth Flood
