AI-powered marketing platform Nectar Social announced Thursday that it has raised a $30 million Series A round led by the Anthology Fund, founded with Menlo Ventures and Anthropic.
The company, which officially came out of stealth last year, is an agent operating system for marketers. It told TechCrunch that it uses autonomous AI agents to help brands run “social engagement, moderation, creator workflows, competitive intelligence, and commerce conversations end-to-end.” Additionally, data partnerships with companies like Meta and Reddit allow Nectar agents to pull and pool data from different platforms into one place, rather than brands having to use different tools to manage different platforms.
Nectar Social was founded by sisters Misbah and Farah Uraizee, former Meta employees. CEO Misbah told TechCrunch that the round will help the company expand and make more hires across applied AI, engineering and go-to-market.
“Buying conversations have moved to social, and human teams can’t be everywhere,” Misbah said. “We are accelerating our category leadership in building an operating system that allows brands to appear everywhere.”
The company said its customers include Liquid Death, Figma, and elf Beauty. Other investors in this round include Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures.
