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Michelle Obama’s Plezi Nutrition is learning that it is less in the world of better drinks.
The former first lady was co -founded In 2023, Plezi began with the idea of developing a healthier drink for children with few sugar and less nutrients. Plezi Juice Box, a Washington and DC Plezi juice box, includes 75% less sugar than the average leading fruit juice and 75% less than fiber and nutrients such as potassium, vitamin C, magnesium and zinc.
However, management soon realized that there was a healthier launch in other products such as soda and sports drinks purchased by teenagers and adults. The company is currently expanding its range to new products for the elderly.
SAM SIEGAL, the chief marketing director of Plezi, said, “What we haven’t perceived is that we have a product and we have a really attractive liquid for all ages.
This year, Plezi announced a carbonated fruit drink. Plezi Fizz And sports drinks Plezi sign languageThe company says that half of sugar, small sodium and seven times the potassium of gatora. This product also has a daily dose of vitamin C to support immune health and muscle recovery.
SIEGAL, former PEPSICO executive, did not discuss PLEZI’s sales, except that the brand is following the “ambitious year -on -year growth” rate. The beverage platform is increasing and in some cases, it surpasses better colleagues across speed and customer repetition.
Siegal said, “We have a longer path than we and we never say we are on a soft and easy street.” We have a very active work on all sales and we are very active in all sales. Resonating with consumers. “
Plezi’s new products follow the same sugar and high nutritional profiles as children’s drinks, but the company is changing how to sell and market.
Unlike PLEZI, which was introduced nationwide, Plezi’s FZZ and sign language began with a small number of retailers on the west coast. This action allows PLEZI to adjust the product, packaging and marketing by adjusting products, packaging and marketing before later.
In addition, with a slow release, the company could prioritize the speed and repeated purchase by existing retailers carrying products.
PLEZI has prioritized soda alternatives and sports drinks to new regions and consumers, but it will eventually launch more new beverages products.
“If we do not give that product, we will cause ourselves, our customers, and customers. We will provide a space to grow the brand before expanding the portfolio.”
