Oats are the demand for our plant -based milk.

Diving Briefs:

• Oats, Jean-Christophe FLATIN, said, Jean-Christophe Flatin, a new “Playbook”, aimed at re-evaluating the demand for vegetable milk in the United States through the new “Playbooks” in the United States, and told investors about profit calls.
• The company reported the growth of Europe and China and reported that it was partly due to the aggressive marketing campaign designed to expand the food service and to increase the relationship with consumers. Oats are planning to implement similar strategies in North America, which has been delayed in the second half of 2025.
• The oat growth plan said that the company hoped to reach the Z generation by driving the coffee farther away and playing trends such as health and sustainability, while watching the best financial branch since IPO in 2021.

Dive Insights:

In the late 2010s, Sweden -based oats, which found their early success in the vegetable milk boom, struggled to get out of red since they were released after the category reuse four years ago. As it increases outside the United States, the company is trying to return to an increase in stateside.

According to the entry report, the growth of oat milk producers in Europe and China has been offset by a decrease in North American operation, and continental sales have decreased by 10.6% compared to the first quarter of 2024. It has grown 9.2% worldwide, but decreased by 10.9% in North America.

Flatin said that the US and Canada’s operations are slowing demand for milk and dessert products, but the company has not yet placed in the second half of 2025.

The creed of this plan includes increasing the availability of the product of the entire channel and increasing the relevance of the oats by opposing the “barrier of conversion”, including the wrong information about the health of the product.

One of the plans for the company to double is coffee. This is one of the Z Gen Z consumers’ cohort drinking ice and cold beer. OAT MILK is the most popular non -dairy creamer option in CoffeeShops, and according to data from Sales Platform Square, reported by Daily Coffee News last fall, 33%of all coffee orders contains drinks.

Oats were released in a cafe released in the café in the first quarter of this year with successful efforts in the coffee space in cooperation with Barista Edition Espresso Collaboration and Nespresso.

“Bonanza and Flavor Bonanza drinks coffee around the world and flavored with flavor.”

Oats focused on coffee and other categories are caused by more consumers to test oat milk. FLATIN said 82%of US consumers did not test oat milk, and the oats were “uniquely placed to provide waves of new coffee and drinks.”

Flatin said, “This is our new obsession.” This will not happen all night, but we are looking forward to reporting progress. “