Meet the luxury brands that have taken a leap forward in the fashion world from the summer of 2023 to the summer of 2024.
Leading the pack is Alaïa, which has surged to 73rd place, demonstrating unparalleled growth in market power and consumer preference. This may be due to a return to the aesthetic preference of quiet luxury and stealth wealth, with fewer visible logos and more craftsmanship in design.
This chart highlights the top 14 brands that have seen significant increases in sales share, reflecting changes in luxury fashion trends and consumer investment.
From Khaite’s 42-position increase to Bottega Veneta’s steady rise, each brand tells a story of innovation, excellence and growing appeal among luxury shoppers. Find out what’s driving these trends and shaping the future of luxury fashion.
About the author
Alex English is the Head of Content Marketing at italist.com, driven by his lifelong passion for fashion and luxury. I joined the italist team in 2019 after publishing a lifestyle blog for almost 10 years and earning my MBA from SDA Bocconi, one of Europe’s leading business schools in Milan. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in its field, and enriching the customer experience on the platform. look for him linkedin.
