The Coca -Cola Fair Life Supplier cuts a relationship with two Arizona farms on suspicion of animal abuse.

Diving Briefs:

• Milk suppliers at COCA-COLA’s Fairife Milk brands cut their relationships with two farms in Arizona after the survey of Animal Recovery Mission last year. The results of the survey argued that Fairlife also contaminated nearby waterways as part of a lawsuit filed by the California District Court on February 26.
• weapon 6 months According to the survey, the abuse of employees, including the Rainbow Valley and butterfield dairy farms in the Buck Eye, Arizona, including the staff, including the chief manager who is struck, whipped, fired, fired, tied, and tied up.
• ~ Inside According to a Fairlife statement, dairy products said, “There is no tolerance for animal abuse.” to All customers. The brand works as a milk processor and does not own farms or cows, but the supplier must follow the “strict” animal welfare standard.

Dive Insights:

The Arizona survey is suspected of the latest animal abuse of Coca -Cola’s rapidly growing milk brand.

In 2023, ARM insisted that Fairlife continues to supply milk from two Indians and dairy farms (winding rids and windy dairy products).

There was an Indiana farm Previously, it was exposed to similar acts of animal abuse 2019 ARM. Coca -Cola and other parties agreed to pay $ 21 million to solve the lawsuit in 2022. For false advertising, their pairlife super -lectured milk came from human -treated cows.

Richard Couto, the founder of ARM, said, “Fairlife recognizes the failure of supervision, but there is little belief that it will change in the long run.

Fairlife was founded in 2012 It has surpassed $ 1 billion in annual retail sales.. Coca-Cola was initially a coca-cola who owned a few positions in fair life through a joint venture with milk producers. I got the rest of the steak 2020.

Fairlife was a blockbuster brand of Coca -Cola, famous for its super -milk made of 50% more protein and half sugar than ordinary milk. James Quincey, CEO of the company, spoke in December. The fair life has “good profitability” and “huge growth prospects.” Coca -Cola is expected to open $ 660 million in New York at the end of this year. It will serve as a location of the northeastern part of the pair life.

In the annual steward report released in AprilFairlife said it has invested almost $ 30 million in animal welfare programs with suppliers. The supplier farm also said, “We have a regular third party audit and guarantees the highest level of animal management and the highest quality products.”

Arizona United Dairy Farm said in the statement Each farm member participates in the National Animal Welfare Initiative, and the group itself provides technology and knowledge about the appropriate method of treating animals to dairy staff.

“We are shocked and sad by the actions described in the recently released video,” UDA said. “There is no place for animal abuse in our cooperatives or society.”

Until now, the previous suspicion has not harmed the fair life. In 2024, it was a major white milk brand in the United States based on sales growth of about 28%. According to the data from Statista.