In a tiktok video with more than 3 million views, a woman wearing a fluffy and maximal coat is sitting in the high -end SUV’s rear seats parked in the middle of New York City’s streets. At the top of the 6 -second video, one line of text reads, “Our bodyguard has gained Matcha for us.” The camera expands the two threatening men wearing a full suit with a red tie, and each has an ice matcha lat when he returns to the car.
In a similar video, a young woman shoots a smooth shibral suburbs from the house. A man in a suit is surrounded by the car by other people in other clothes that open the door for her before she brushes off. As they enter the airport, they shed their baggage, and when she boasts the video text she has been, she escapes her safely on a plane.
This post was a strategic time by launching a new app called Protector, which debuted in Los Angeles and New York City last week, and ordinary people were able to order security details such as secret services. But the video was not organic.
“We have posted 14 contents in the Protector, which caused 14 million views and more than 30,000 downloads.
Other producers, Camille Hovsepian, did not organically promote the app, the Protector spokesman told Techcrunch. The producer’s boyfriend, serial entrepreneur and growth hacker Nikita Bier is a guardian’s advisor.
RAGE BAIT, which gained his app from Bier’s Playbook and his app from Facebook, is part of fun.
Bier should not waste the remaining life to gradually increase, like B2B SaaS Startup in a recent post about X. Instead, instead, you need to think about the pure love for the game by starting a controversial app concept by getting angry with millions of people on the Internet every day. “
Bier’s growth strategy is artificial but has been proven to have succeeded in creating Buzz. He recently advised the AI -based health app to change his name from most days to death, and then told the app to add a survey that accurately predicts when and when and when the user will die. Of course, the app was filmed in sixth place on the health chart of the iOS App Store and made a sound at a late show with Stephen Colbert.
Bier said, “You told me to change the name of the app: $ 24,000/mo.” Bier wrote on X.
However, the Protector, which Bier describes “Guns with Guns”, is more uniform than adding the Gimmicky AI function to the health app.
The guardian’s security guard is an active or recently retired law enforcement agency, and has been granted a government issuance permission to carry firearms and work as security guards. If you hire a security details in the Protector, the user will cost at least $ 1,000 and the annual $ 129 membership fee for at least 5 hours.
According to Appfigures’ estimates, Protector, an app intelligence company, has downloaded about 97,000 times by US -based iOS users in the first week after its launch on February 17. About one -third of this download came out on the day of its release as it climbed to third place on the travel chart of the App Store. This early curiosity around the app is slow. As of February 27, it is 70 on the travel chart.
People are downloading the apps that are curious, but these installations do not guarantee that people will actually use it.
Protector’s target customers are unclear because it is difficult to imagine a person who pays more than $ 1,000 for unclear, unclear and unnecessary services. Perhaps another tactic to increase participation, Protector appealed to a very specific audience. Unitedhealthcare CEO Brian Thompson is concerned about safety after assassination of corporate security.
“If a guardian exists (when Thomson was killed), the crisis would have been avoided when the crisis could be avoided.
It is not clear how the guardian can maintain with this minimal potential customer base.
However, the app is currently sponsored by Angel investors, including Balaji Srinivasan. Former A16Z general partners are known to lose the public betting that bitcoin prices will reach a million dollars, and he has a special interest in supporting “startup society” and “network status” such as Honduras Prospéra. Last year, he rented an island near Singapore and hosted the “Network School” on the 90th and described it as “Technocapitalist College Town” for “everyone who does not feel part of the facility.”
“Uber with gun” is less extreme than adopting an island to be part of a larger Bitcoin -based revolution, but apps such as “guardians” can have a more direct impact on the average people.
The guardian is not the first company to pursue this concept. Blackwolf, an app that offers armed recycling drivers, is operated in Arizona, Florida, Georgia, Tennessee and Texas. AppFigures estimates that BlackwolF has been downloaded about 256,000 times since its launch in 2023.
Like Protector, BlackWOLF relied on extravagant social media marketing and fear, using the news that unmannedway cars are being damaged. Blackwolf founder Kerry Kingbrown urges viewers to use their services instead of taking a waymo, just as there are no more reasonable alternatives such as Uber and Lyft.
This tactics recalls Citizen, a community source crime report app that provides $ 20 a month for users to connect with security agents in an emergency.
If this new app can learn anything from citizens, incentives for public safety and startup growth are not mixed. It was especially clear when the founder of the citizen and the CEO Andrew Framen broadcasted the 7 -hour Man Hunt for suspected arson. But after all Los Angeles users blasted notifications to participate in the pursuit, the Los Angeles police arrested an innocent suspect.
Citizen is still in operation, but Frame remains as CEO, but the mistake grows as the Protector prepares for the next presentation. Protector is not just working in “Uber for Guns”. The user plans to launch an app called “Patrol”, which allows security guards to crowd funds for crowd funds to monitor their neighbors. The more money you have, the higher the level of security to unlock to monitor the area, including robots and drones.
It is a controversial business movement in the age of American trust in law enforcement.
The security guard said in a promotional video for patrol, “We are not a shopping mall police. “We are a real police.”
