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Diving Briefs:
- Consumers who received a survey in April said they were confident. I am more willing to pay more money for eggs. Than it was investigated in January. According to the data released by the Numerator, almost twice the people of people will pay more than $ 12 than the beginning of the year.
- Consumer data companies said that there was still a $ 1 difference between the maximum amount that consumers were willing to spend on eggs and dozens of average prices in March.
- Molecules pointed out that consumer tolerance for older egg prices depends on age, nation and generally depending on demographic statistics, including shopping places.
Dive Insights:
According to the Numberator, concerns about economics and availability for consumers are still high, but slightly reduced compared to the beginning of the year.
By number
$ 5.56
In April, the average price of the 12 eggs that consumers received a poll will be willing to pay.
$ 6.54
Average price for 12 eggs in March, up 82% from March 2024
66%
In the first quarter of 2025, egg dollar sales increased year-on-year-increase at high prices; The best ever due to price hikes
-2%
Q1’s sales of egg units decreased compared to the previous year
Molecules have found that buyers’ judgment on egg prices is more related to existing perception and relative price hikes than actual prices. For example, the boom generation was more likely to say that the eggs are more expensive than the Z Gen Z Shoppers generation, which are more likely to live in urban areas and lack the historical context of the cost of eggs.
According to the Numerator, the willingness to pay more for eggs is a variety of consumer profiles, including young shoppers, Hispanic shoppers, and those who live in the US and urban areas.
Historical prices and general egg prices can affect the resistance of high stickers even in preferred retailers and geographic locations. ALDI shoppers are willing to pay only $ 4.95 for 12 eggs, and Numerator will be willing to spend up to $ 6.47 for Publix shoppers.
While urban shoppers pay the most for eggs, they are generally familiar with higher grocery prices, and they are unlikely to explain the current egg prices as “somewhat expensive” compared to suburbs or rural shoppers.
When consumers pay more when shopping with egg passages, the grocery store brands seem to be helpful as they turn into an option that helps people take off some of the costs. Private brands accounted for 70% of egg category dollars in the first quarter (2 percentage points in the same time last year), and the brands of Walmart, Costco and Kroger are leading the market share, Lumerator said.
Concerns over egg economy, availability and health -related risks for egg consumption are still high, but molecules pointed out. About one -quarter of shoppers said they are worried about the safety of eggs due to the recent government cuts of institutions such as USDA, FDA and the Ministry of Health and Welfare. About a six -six said it reduced the trust in egg producers and the supply chain.
The results of the Numerator are based on more than 1,000 surveys who bought eggs this spring. Polls of 1,000 egg buyers january.
Demand for peel eggs It has been improved steadily than Easter According to USDA’s latest egg market overview report, major retail foods have been chosen not to operate general egg promotions, so they remain less than average compared to recent public holidays and are less than average. Shell egg supplies have recently been recovering, and the price of consumers has been “very mitigated” at the beginning of the year, but still increasing.
