Ferrari is just weeks away from one of the most important moments in its 78-year history. The full exterior reveal of the Luce, the Italian brand’s first fully electric car, has been confirmed in Rome on May 25, 2026, completing a phased, three-stage launch that has sparked anticipation across the automotive world since powertrain details were first revealed at the Ferrari Capital Markets Day in October 2025.
Citing sources familiar with the matter, Bloomberg reported last month that Ferrari had set a preliminary starting price of about 550,000 euros (equivalent to about $647,000). If these numbers are confirmed at the Rome event, it will establish the Luce as one of the most expensive production electric cars available to the public, a ranking that very few competitors can reach. Ferrari hasn’t officially confirmed pricing, but the ballpark figure is consistent with the brand’s strategy of maintaining exclusivity and maintaining a premium for its self-combusting models.
The confirmed technical specifications are extraordinary by any measure. The Luce uses a Halbach array configuration borrowed from Ferrari’s Formula One powertrain program to produce a total output of over 1,000 horsepower from four permanent magnet synchronous motors, one for each wheel, arranged in an array. The rear axle produces approximately 831 horsepower. The front pair adds 281 horsepower. During highway cruising, the front motor is physically separated from the drivetrain to reduce drag and extend range. Rather than simply optimizing efficiency indicators individually, this is a function that reflects the driving philosophy of Ferrari’s rear-axle biased combustion cars.
The battery is an in-house developed 122kWh unit using cells supplied by SK On, built on an 880V architecture supporting 350kW DC fast charging, one of the fastest charging speeds of any production road car currently available. Ferrari’s stated range is approximately 330 miles under WLTP testing conditions. The car sits on a bespoke platform assembled at a dedicated facility called E-Building in Maranello, built specifically to produce the Luce in tightly controlled quantities.
What has already been revealed is the interior, which was unveiled at an event held at the Transamerica Pyramid in San Francisco in February. Ferrari has entrusted LoveFrom, a design studio co-founded by former Apple design chiefs Sir Jony Ive and Marc Newson, to assume creative responsibility for the entire car, working with Ferrari’s internal style center led by Flavio Manzoni. The result is a deliberate rejection of the touchscreen maximalism that defines most electric car interiors, at least inside the cabin. Physical controls, machined aluminum surfaces and a three-spoke steering wheel that references Ferrari’s Nardi-inspired design of the 1950s and 1960s dominate the space. The centrally mounted 10-inch screen can be rotated on its vertical axis to face the driver or passengers.
Ferrari CEO Benedetto Vigna has been careful to frame the Luce as an addition to the lineup rather than a signal of a broader electrification strategy. “This is not a transition, but an addition to the lineup,” he said, reiterating that Ferrari’s 2030 product mix targets 20% electric vehicles, 40% hybrids and 40% internal combustion engines. Annual production of all models is expected to exceed 14,000 units for the first time in 2026. These are figures that seemed ambitious just 10 years ago.
The entire exterior design was closely guarded throughout the development process, with prototypes only found under thick camouflage or disguised as Maserati Levante bodywork during testing. Speculation has focused on the four-door, four-seat grand tourer profile with aesthetic cues taken from the Purosangue. Deliveries to Italian customers are scheduled for late 2026, with UK allocations scheduled for early 2027. In line with Ferrari’s customary approach of prioritizing long-standing customers and those with a history of purchasing the brand, allocations to all markets are expected to be extremely limited.
Whether the exterior design lives up to the technical and design ambitions proposed by the interior remains a key question until May 25. For a car with this much strategic weight, we’ll be watching the Roma reveal very carefully.
