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Although consumers can drink less beer, the head of the trade group representing the space says that products without alcohol provide expansion opportunities.
Justin Kissinger, the CEO of the World Brewing Union, said that beer manufacturers are leaning against non -alcohol movements to build a consumer base.
Kissinger said, “What I tell me is that the brand remains an important part of the consumer side of the category.” The company uses this brand to grow in this sector and introduce new styles and varieties to consumers. ”
He added that the production of non -alcohol beer can reach 56 to 58 million liters over the next five years. According to the future market insights, brewery without alcohol is expected to be worth $ 5.5 billion by 2034, and according to future market insights, the annual growth rate is 7.1%annually.
Kissinge pointed out the success of non -alcohol brewery such as Heineken 0.0% and Athletic Brewing ‘S products. Last year, Athletic, which amounted to $ 800 million, raised $ 50 million from investors in the most recent financing round.
Kissinger said, “Athletic has helped to bring a variety of craft styles to zero alcohol, which creates a licensed slip that begins to place the product.
The membership company of World Brewing Alliance includes AB Inbev, Molson Coors, Heineken and Carlsberg. Kissinger said that the executives of these companies and other companies are focusing on expanding their events.
“This comes from a place that provides consumers with an option that can be stored in the beer category and does not force them to choose in any way based on their time or place,” he said.
The current portfolio of Molson Coors, including a fever tree cocktail mixer.
Provision of Molson Coors
Looking over the traditional beer
The main brewers are also diversifying their product portfolios as non -district categories.
In recent months, Molson Coors has purchased a minority stake from Fever Tree Cocktail Mixers and acquired most of the energy drinks. AB INBEV is also leaning on energy drinks, and this summer, the product line will be released in cooperation with Sports and Entertainment Mog Dana White.
Kissin said that consumption habits are changing as consumers drink outside the house while returning to beer categories at the same level as 2019.
Following the recent growth, the non -alcoholic space once hopes to avoid the traps that bother the red craft beer industry.
According to the analysts, Craft Beer, who showed tremendous growth in early 2010 due to the injury of the IPA, saw successful highlands due to Brewers’ hydration. Kissinger pointed out that local brewery continued to drive crafts and was captured in areas where 86%of economic values were produced.
The CEO of the World Brewing Alliance said that the success of the US craft beer industry inspired other countries such as Mexico, Brazil, the United Kingdom and Germany to create each local brewery scene.
“We can hit the moment of macroscopic growth in terms of total beer segment, but I do not think it reduces the role of the future or the opportunity.”
