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Diving Briefs:
- According to the leaked draft of the White House report to improve the health of children announced by Politico, the Trump administration is exploring whether it will limit the ability to market foods that are harmful to food companies.
- The Ministry of Health and Welfare, together with the Federal Trade Commission and other institutions, will consider establishing a food industry guideline for children’s marketing, including the evaluation of “misunderstandings and images”.
- This disclosure is included in the administration’s “Make Our Children Healthy Again Strategy,” which is not final and may not be public for several weeks. This report should be a policy roadmap to solve chronic diseases as a child.
Dive Insights:
Food companies spend billions of dollars every year in US advertising, and most promote fast food, sugar drinks, candy or snacks. Studies have shown that these advertising can have a long -lasting impact on children and affects adults.
As media consumption has changed for many years, food marketing has also reached children on new platforms, including online games, social media and influenza YouTube video. In one of the most recent studies, food and beverages accounted for almost a quarter of all advertisements broadcast during the 2018 children’s television programming, according to the science center, which rose 15%ago six years ago.
According to FTC’s 2012 study, food and beverage companies found nearly $ 2 billion consumption, but according to a recent study by the Rudd Center for Food Policy and Health at Connecticut University in 2017, it will be $ 14 billion every year when including the fast food industry. It is estimated.
At least 16 countries have regulations in marketing healthy foods to children. The World Health Organization (WHO) recommended a policy to limit or eliminate children’s food marketing as an important strategy to prevent obesity. In 2023, the UN institution said that this restriction should be essential instead of relying on voluntary compliance.
Francesco Branca, the head of WHO’s WHO’s WHO, said, “The aggressive and extensive marketing of foods and drinks with high fat, sugar and salt is responsible for healthy foods.
As food marketing for social platforms spreads, it is becoming difficult to identify what advertisements are. YouTube banned Instrim food advertisements on the KIDS platform in 2020, but failed to solve the marketing of content supported by users. One study shows that 65%of the most popular “Children’s Influence” videos have a food exterior, and many have not disclosed that advertisements were paid.
The FTC has previously cracked down on influenza marketing in industries such as food and drinks. In 2023, it warned that two trade associations and 12 nutritious influence were not disclosed in a social media post that promoted aspartame or sugar.
Congress members of the parliament have made more efforts to limit food advertising for children, including the FTC updating the data of the company consumed for marketing. Congress ordered the FTC to announce recent information on food advertising by June 2023, but the data has not yet been disclosed.
The Trump administration’s interest in the Trump administration’s restriction on children’s marketing is one of the few regulations summarized in “making our children healthy and strategically again” as part of a greater effort to solve the chronic health problems in the United States. The majority of the government’s draft strategy relies on voluntarily lowering sodium and sugar content or removing components such as artificial diets.
