Not to interrupt your carefree summer days, Target has come up with a fun brand collaboration that has us seriously counting down to the first day of school!
What’s dropping at Target in July 2026?
Target’s July 2026 brand collaborations include twin clothing and school supplies from LoveShackFancy x Target, Owala x Cat & Jack water bottles and backpacks, Overtime x Target sports-inspired bags and bottles, and Hollister x Target dorm bedding and cozy college essentials.
July 2026 target collaboration status at a glance
| release date | brand collaboration | Best suited for | price range |
| July 5, 2026 | LoveShackFancy | Clothing, Technology, Beauty | Less than $55 |
| July 5, 2026 | Owala x Cat & Jack | Children’s products, bottles | variety |
| July 5, 2026 | outside of time | sports equipment, bags | From $24.99 |
| June 28, 2026 | Hollister | Dormitory, home, clothing | variety |
Maybe I’m a school supply nerd, but I’ve always found back-to-school shopping to be (almost) as much fun as other summer activities. There’s something really exciting about gathering a pile of cool school supplies to style your new first day look and show off your personality to friends old and new.
Now Target is bringing more fun to kids (and parents!) of all ages with select brand collaborations. From stylish dorm decor just in time for the busy back-to-school time to frilly floral fashions to ease pre-teen jitters, these collaborations are bringing premium and designer brands to Target shoppers at a more affordable price point.
So don’t miss it. Our team is tracking the official release date for Target’s massive July back-to-school and college collection. Make sure you sign up for RetailMeNot to automatically rack up cash back offers on your Target back-to-school shopping. Because RetailMeNot shoppers can get 2% cash back on Target purchases this July!
What is Target’s July 2026 Back to School Collaboration?
What’s included in the LoveShackFancy x Target collaboration?
On July 5, Target launched a highly anticipated girls’ clothing collaboration with luxe, vintage-inspired fashion brand LoveShackFancy. This allows her to create a dreamy look for the first day of school (and beyond). Summer-to-fall transitional pieces for tweens and tweens include T-shirts, blouses, jackets, sweatpants, skirts and dresses drenched in LoveShackFancy’s signature floral motifs, ruffles and ribbon accents. But the LoveShackFancy x Target collection includes more than just pretty clothing. There is also a mini collaboration within the collaborationBringing botanical fun to every part of your back-to-school preparations, including Wet Brush and Goody hair essentials, Case-Mate tech accessories, Wild deodorant and cosmetics, Yubi notebooks, ruffle pencil cases, and other school supplies.
price: $3-$55 (but most items are under $25!)
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What’s included in the Owala x Cat & Jack collaboration?
Target has teamed up with fan-favorite Owala to create a series of 16-ounce stainless steel water bottles crafted to match the adorable new line of fun and colorful back-to-school gear from Target’s own children’s brand, Cat & Jack. The collection includes kids’ backpacks and totes, lunchbox snack boxes, reusable snack bags and insulated lunch bags in super cute, kid-friendly prints like dinosaurs, strawberries, race cars and pretty western-inspired paisley prints. Bottles of Owala sold out online almost immediately upon release on July 5, but you can still find them at your local Target. Otherwise, this BPA-free plastic water bottle is cute and goes perfectly with the rest of your new back-to-school gear.
price: $3~$28
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What’s included in the Overtime x Target collaboration?
Sports media brand Overtime has expanded its Target-exclusive collection with a nationwide launch of new workout-inspired gear on July 5. Curated for Gen Z sports fans, the capsule includes a backpack and lunch bag with dual compartments for busy days at school, a crossbody pouch bag for everyday errands, and a drawstring bag for after-school sports. There’s also a 32-ounce stainless steel water bottle with a fun design and wide opening that makes it easy to fill with ice on hot summer days.
price: $24.99~$69.99
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What’s included in the Hollister x Target collaboration?
On June 28, Target launched a preppy-perfect collaboration with Hollister to make the transition to college a little more comfortable. As expected, the collection includes clothing such as hoodies, sleep shorts, fleece sweatpants, and cozy, wearable blankets. But it also marks Hollister’s first venture into homewares, featuring bedding and dorm decor in muted colors like blush pink, cocoa brown and classic college navy blue. Highlights include preppy patchwork, sloppy floral and striped bedding sets in twin XL sizes for dorm rooms, and weighted pillows in cute designs like seagulls and floral bears.
price: $19.95~$64.95
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How can I save to Target?
Whether you’re shopping Target’s huge sale items or newly released full-price items, we can help you get the best value on every purchase. Not RetailMeCashback. Activate Target cash back offers through the RetailMeNot browser extension or the RetailMeNot app. before Check out to automatically get cash back on your Target purchases.
Does Target have a student discount?
Students and teachers can also save big with a free Target Circle membership and receive exclusive discounts and rewards all year long. Example: All verified college students and teachers from July 5 to September 12, 2026 Get 20% off one purchase Entire store. Once you confirm you’re a student or teacher, the coupon will be loaded into your Target Circle account, and you can stack those discounts with RetailMeNot Cash Back to maximize your savings!
The post The Ultimate Guide to Target’s Back-to-School Collabs: LoveShackFancy, Hollister, and More appeared first on The Real Deal on RetailMeNot
