The bold global flavor captures the interest and taste of US consumers, and more than 60% are willing to explore new international cuisine. At the same time, they long long for convenience, premium natural ingredients and at least processing options.
Orthodox Tapas meets consumer preference for noticeable, nutritious and delicious options in the market today. But more -Tapas offers unique things, such as the ability to create social experiences. Nearly one out of four people feel lonely, and in a period, Tapas relies on the tradition of centuries ago, creating a meaningful moment on a shared plate.
In this article, we will share three ways to overcome consumers by providing a vivid Spanish restaurant experience for simple and delicious snacks that celebrate food, culture and connection.
True origin and ingredients
A small bite in Tapas with family and friends, Patatas Bravas, Spanish Tortiya (omelet-like dish), treated ham, cheese, olives, stuffed peppers and croquettes are woven into the Spanish culture. Croque, crispy balls, or logs filled with meat or vegetables are essential parts of all Tapas menus.
Today’s popularity is far beyond Spain, thanks to the increasing interest in nutritious and convenient true national taste.
Viru celebrates the consciousness of gathering around the table to enjoy “Grandma’s recipe” by using only authentic Spanish ingredients. Viru, headquartered in Peru, which has a European headquarters in Spain, uses rich agricultural heritage and natural resources in both countries to create premium products that exceed consumer expectations.
“Our European headquarters in Spain puts us at the center of Tapas tradition. Alessio Nicolini, general manager of Viru Iberica, said. In early 2025, those who attend the Natural Expo West can experience and taste Viru’s Tapas de España from a devoted position.
Permission
Traditional production methods meet today’s convenience and cooking preference.
As consumers are more aware of their food, they look for products made of simple and high -quality ingredients. Viru’s croquettes are consistent with these changing consumer tastes using authentic Spanish natural ingredients such as Manchego Cheese, Piquillo Peppers and Iberian HAM.
The newly modified croquet perfectly matches the use of healthy cooking methods, unlike the traditional deep fried deformation.. Consumers are getting more and more familiar to the air -fry as a healthier alternative that provides more crispy texture and reducing calories and fat content by 70%.
Viru’s professional products, including Panko Croquettes, featuring rich flavors such as mushrooms and truffles, and the mix of CABRALES, Gorgonzola and Manchego Cheeses, meet the interests of US consumers to explore international cuisine. Natural Products Expo West has nominated Viru’s new Tempura Stuffed Piquillo Peppers as Noxty Award Finalist for innovation and quality.
“Viru combines tradition and innovation to satisfy the needs of consumers today. We are recreating traditional Spanish Tapas for modern tastes and healthy eating habits, ”said Lorenzo Nettis, Viru’s global CMO.
In the case of food distributors, Viru’s Tapas products provide opportunities to introduce or to introduce appetizers or snacks that are easily prepared or easy to prepare for the heart and soul of cultural cuisine while satisfying consumer expectations for convenience, quality and nutrition.
Tapas entrusts symbiosis
In Spain, meals are more than just a living. They are social events and time to gather, talk and celebrate everyday sharing.
In a world where digital interaction often replaces face -to -face connections, Tapas’ common communal characteristics provide a refreshing way to slow down and enjoy meaningful moments.
“Tapas represents more than just food. They are experience. Through our products, consumers can bring vivid social restaurant culture to their homes, ”Nettis said.
Tapas is a variety of products that allow food distributors to raise home meetings such as live TV watch parties, barbecue and holiday celebrations to consumers and mix Spanish traditions with American entertainment.
Learn more about Viru Tapas in Spain Virugroup.com.
