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Weekly SIP is a column of Food Dive, which focuses on the latest news in the rapidly changing and growing beverage sector. From the first product line to the topic of big investment and debate, this column aims to quench the thirst for the development of categories.
Monster shutter crafts beer plants in accusation of alcohol.
Monster Brewing, owned by Energy Drink Monster Beverages, closed a craft beer production facility in Salt Lake City, Utah, in May, and said it was reduced by the company’s alcoholic beverages.
The facility served as a brewery for squatters and manufactured Wasatch’s two beer brands. Ray Larue, chairman of MONSTER Brewing, told the Salt Lake Tribune, but it will be produced in other areas of the company’s supply network, although the brand remains under monsters. The closure of the brewery is lost 25 jobs.
“We believe in the heritage of the squatter and the Wasatch, and we are doing our best to maintain the unique identity of high quality standards and each brand.” Our Utah -based commercial team will continue to support success and growth in the region. “
This news comes out in a week after hitting a short seller claiming that the stocks of Monster CEOS Rodney Sacks and Hilton Schlosberg are overestimated.
In March, the company said it lost $ 130 million in damage to the alcohol division struggling with investors. The company has ended the most recent Financial Quarter with more than $ 4 million for alcoholic beverages, beast canned cocktails and cars for cars and cars. Sales in this sector fell 0.8% year -on -year to $ 34.9 million.
Previously, Monster Brewing, a Canarchy Brewing, began as a group of Craft Brewers in 2022 before Monster Beverages bought $ 330 million. Alcohol Company’s portfolio also includes the Jai Alai IPAS and the American Pale Ale of Dale.
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Provision of JEL SERT
Jamba Juice Cola B
The former sleepy drink mix category is looking for a new fan in the craze of reuse water bottles between the Millennium generation and Z consumers. JEL SERT, which creates powder mixes such as Super C, uses a nationwide -known juice maker to recognize brand awareness as the latest launch.
The company has announced cooperation with Jamba Juice to the single, and consumers have added flavors to drinks inspired by the most famous smoothies in retailers. The powder arrives in three flavors: Razzmatazz, Strawberry Wild and Mango-Gogo.
JEL SERT says that not only vitamins A, C and E, but also zinc -containing beverage sticks support less immunity and hydration with less additives than similar powder products on the market. Each stick contains 30 calories.
Amy Pagels, chief vice president of marketing at JEL SERT, said, “This cooperation has been able to show our features in Flavor Innovation, and it has been able to make the consumer favorite JAMBA flavor in a completely new way without using synthetic colors or artificial sweeteners. JEMBA’s interesting brand expansion and JEL SERT’s natural next steps, which are increasing in demand for consumers. “
JEL SERT previously worked with Food Giants in partnership with STARBURST and Skittles. According to the Nielsen IQ data shared by JEL SERT, the beverage stick category is expected to be worth $ 5 billion worldwide by 2030.
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Provision of Ryl Tea
Teamaker raises $ 15 million with the help of country music stars.
Ice Tea is a rapidly growing category with legacy and new brands that compete for consumers for caffeine intake. One of the new companies co -founded by country singer Morgan Wallen thinks that a better brewery has what is needed to attract new fans.
Ryl Tea has raised $ 15 million in the series B funding round, raising the total funds to $ 30 million since its launch in 2022. Sponsors include Wallen, Get Engaged Media’s CAM Fordham, Alex Dermer, Ben Hiott, Sticks Management Austin Neal and Big Loud Records set engine.
The car includes zero sugar, less than 5 calories per bottle, and “super blend” of antioxidants. The lineup includes flavor peaches, southern sweet, raspberries, half and half citrus.
According to Ryl, the funds will help to expand to 40,000 stores nationwide by the end of 2025. It is currently sold by retailers such as Walmart, Costco and 7-Eleven.
RYL is also building a manpower with the goal of surpassing 100 employees by December.
The team’s team is led by two beverage industry veterans. Co -founder and CEO Blodin Ukella previously worked as a data scientist in BAI. Ken Kurtz, Chairman of Cha Maker, is a president of BAI and chief vice president of Fiji Water.
Ukella said in a statement: “This round is not just a financial signpost, but a sign of confidence in our mission, and our momentum and Ryl TEA are tracking to finance what modern beverage brands are.
