Weekly Sip is Food Dive's column focusing on the latest news from the fast-changing and growing beverage sector. From the first product lines to major investments and controversial topics, this column aims to quench your thirst for development in the category.
Peet's Livens Up Summer with New Drinks
Leading coffee maker Peet's is entering the warm season with a new lineup of beverages that will add some sunshine to the season.
Peet's Coffee has announced the Bright Collection, a lineup of blends available in ground coffee and Keurig K-Cup formats.
According to the brand, Sun Catcher has a citric and nutty flavor with hints of strawberry jam and honeysuckle. Off the Grid, medium roast, has fruity and caramel notes and also contains notes of milk chocolate, almond butter and pear. The coffee blend is available at Peet's stores, grocery stores and Amazon.
The brand is also capitalizing on the growth of unique, bubbly iced drinks with a new lineup of sparkling beverages in stores, the Sparkling Collection. This includes a sparkling grapefruit cold brew that Peet's calls reminiscent of a Paloma cocktail. Sparkling Passion Fruit Black Tea has fruit flavor and simple syrup. Sparkling Lemonade features a bubbly take on the classic summer drink. The sparkling drink is mixed with Q club soda, depending on the brand.
With rapid trend cycles, big coffee brands like Starbucks and Dunkin' compete for consumer dollars by launching seasonal beverage products and trendy mashups. The launch of Peet's coffee blends helps satisfy its base of coffee drinkers, while its iced beverages attract younger consumers. According to a 2023 survey by World Coffee Portal, nearly 24% of consumers drink iced coffee every day. Starbucks reported that 75% of its beverage sales in the third quarter of last year came from cold beverages.
Headquartered in San Francisco, Peet's has long been a major brand in the coffee sector and has steadily grown its presence in the sector since its launch in 1966. Earlier this year, parent company JDE Peet's signed a licensing agreement to produce and sell Caribou Coffee for $260 million.
— Chris Casey
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Provided by Lipton
Lipton, refreshed with green tea overhaul
Lipton is overhauling its green tea portfolio with a reformulated blend of five new varieties and fresh fruit flavors.
The tea range, which the brand claims offers “ultra-smooth new flavors,” is available in five flavours: Signature Blend, Decaffeinated, Lemon, Peach and Honey Ginger. The product began rolling out to major U.S. retailers and e-commerce channels in May.
“We’re excited to allow tea drinkers to experience Lipton’s great-tasting green tea innovations that also support wellness through reformulated blends and refreshing fruity flavors,” said Racquel Harris Mason, president of Lipton Teas and Infusions, North America. said in a statement.
As part of the launch, the brand is launching a “2 Cups to Goodness” mantra that encourages consumers to drink two cups of tea daily as a way to consume flavonoids, phytochemical compounds present in many plants, fruits, vegetables and leaves. there is. — in the human diet.
Tea is the most widely consumed beverage in the world after water. According to the American Tea Association., and it can be found in nearly 80% of all households in the United States. Approximately 15% of tea consumed is green.
Fortune Business Insights estimates The global green tea market is expected to exceed USD 35 billion by 2032, at a CAGR of 8.1% from USD 13 billion in 2019, driven by increasing awareness of its health properties.
— Christopher Doering
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Provided by Frog's Leap
Frog's Leap hopes its Flycatcher wines will catch on.
As hazy, warm summer nights approach, Napa Valley winery Frog's Leap is introducing a new product to consumers.
The newest wine, Flycatcher, is a 2022 California red with fruity flavors and spicy hints of earthy floral notes.
The wine is available for $35 (direct to consumers from the winery's website) and is designed to suit both casual and more formal settings. Frog's Leap says on its website that the wine pairs well with a variety of foods, from gourmet food to pizza.
One way Frog's Leap hopes to stand out in the wine industry is through its sustainable approach to packaging. According to the brand, Flycatcher wines are available in ultra-light glass with wash-off labels to increase recyclability.
“This wine is not only a love letter to California’s diverse terroirs, providing a fresh, juicy and delicious drinking experience, but it also has a serious message,” John Williams, founder and winemaker at Frog’s Leap, said in a statement. “He said. “By launching a lightweight bottle with an easily removable label, we are taking the first step towards a future where wine bottles are reused instead of discarded.”
While traditional wine consumption among young people has declined in recent years, premium products are growing in popularity. According to IWSR data, expensive wines now account for about 3 liters of expensive wine for every 10 liters of wine consumed in the United States, a 10 percent increase over the past decade. Large beverage companies are taking note. Last month, Constellation Brands announced it would acquire premium Pinot Noir and Chardonnay producer Sea Smoke for an undisclosed price.
— Chris Casey
