X is suing more advertisers in a monopoly prohibited lawsuit focusing on claiming that Linda Yaccarino, the CEO of the company, claimed to be a “systematic illegal boycott.”
The company, known as Twitter, first filed a lawsuit against the World Advertising Federation and submitted a brand safety initiative in August 2024.
Shortly after that, the WFA stopped kiln and wrote, “Unfortunately, the recent claim of misinterpreting its purpose and activity has been distracted and drained its resources and finances.” At the same time, the organization’s CEO fought against the lawsuit and told the members, saying, “We will show that we will complete the competition rules in all our activities.”
After X, advertisers, including Twitch, were added to the defendant in the lawsuit. As first reported by Business Insider, modified complaints further expanded the lawsuit to include Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods and Shell.
The complaints said that the WFA said, “GARM has organized GARM through GARM. In addition, this effort has succeeded in harming Twitter/X, and 18 GARM-Filled Advertiser that stops advertising on Twitter between November 202 and December 2022 and other advertisers “substantially reduces expenditures” expenditures. I claim that I am stopping advertising on Twitter.
The complaints said, “Most of X’s advertising revenue today comes from small and medium-sized companies, not GARM members or customers of GARM-MEMBER advertising agencies. “As a result of the boycott, the demand for advertising for X decreases, and we are willing to pay the rest of the price X.”
In fact, the lawsuit argues that X’s advertising prices are “much lower than the closest competitor of X in the social media advertising market.” Therefore, by not purchasing advertising from X, boycott advertisers give up the valuable opportunity to buy me low. Advertisement inventory with the price of a platform that meets or exceeds industry standards. ”
This lawsuit is not the only place for management to provide pessimistic evaluation of X’s business. Elon Musk, the owner of the company, told the staff in January that “user growth is stagnant, profits are not impressive, and we are barely broken.
