
Bethany BellBbc news
Germans drink less beer, but no alcohol varieties are popular at any time.
Germany’s DESTATIS FEDERAL Statistics Office said that despite the low level of beer sales for more than 30 years, non -alcohol sales, which have increased by 109% since 2013, have more than doubled.
For the first time, they fell to less than 4 billion liters in half a year.
German beer sales fell to about 39 billion liters in the first half of 2025, compared to the same period last year.
Erdinger Brewery near Munich has been making beer since the 1880s, and its chief executive, Stefan Kreisz, is changing drinking habits, and about one -quarter of these production is no alcohol.
“We must find a way to make beer even if beer is an alcohol and attractive to young people.
“You need to understand how they meet with them. There is no algorithm that beer is needed now.”
Stefan Kreisz still sees the culture of German beer, and today his company promotes alcohol -free beer at sports events as a natural alternative to energy drinks.
Barman Louis Von Tucher at Café Kosmos in Munich says many of his customers know their health.
“In the 2000s, I remember that people left when you told them that you had to have a glass of water. And they would really feel off.”
But now he has detected change.
“Everyone is a little more conscious of consumption. Most people still think they are drinking, but they have more consciously and have a drink without alcohol.”
But Lewis says the pool beer won’t go away.
“This seems to be a slight change selling an ordinary beer of 150-500 liters at night.
The tradition of drinking alcohol beer in Germany at Sandkerwa Folk Festival in Bamber’s village in northern Barbaria is alive and well visible.
In a five -day long celebration, Bamberg’s winding, medieval distance is a trading of musicians, sausage stands and numerous beer stages.
At the old -fashioned Sand Strath, Pascal was drinking beer with a friend.
“Beer is very important to the city and there are many brewery here.”
“People come here for beer and festivals. You can’t imagine that beer consumption is less than before.”
Magdalena, a student standing outside the Garden, agreed.
“I have looked around and everyone has a glass of beer in their hands. So, in this area of Germany, I think that beer is just a big part of everyday life, even if beer is not healthy. We all know it.”
“Especially in my generation, people tend to drink every day, but it’s still Germany, but it’s still Bavaria.”