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Diving Briefs:
- Capri Sun is bringing a single service bottle to the juice brand for the first time in 20 years. Kraft Heinz said that reproducible packaging will help consumers on the go and there is no plan to stop the popular pouch.
- 12 ounces are targeted for convenience stores, and the company said that it is the reason for the first place to buy drinks for consumption. Kraft Heinz said that parents buy more than half of their time entering their children’s drinks. Capri Sun Bottles is also sold in groceries and vending machines nationwide.
- CAPRI Sun is the latest brand that goes further into portable in the demands of shoppers. In September, NESPRESSO in Nestlé began its first ready -made coffee to increase the popularity of RTD products and to further expand the range outside the house and office.
Dive Insights:
The pouch can work around the pool or during the time watching TV at home, but the disease tends to pour less and expands the number of people who can consume Capry Lines.
Another major difference between the bottle and the pouch is the size.
The bottle corresponds to 12 ounces of juice or two pockets. The larger size is that consumers often buy drinks or have no time to stop, so they often do not be conveniently located. Kraft Heinz said that children will appease their parents to appease their parents who buy products for their children.
The disease can be purchased in the most popular flavors of brands such as fruit punches, Pacific coolers and strawberry kiwi.
Kristina Hannant, director of marketing at Capri Sun, said, “The launch of Capri’s disease emphasizes our devotion to innovation by introducing a new form that satisfies the evolving demands of today. “This reflects our strategy to meet consumers while our consumers bring the same taste and quality as they like.”
The packaging has been proven to be a key part of the strategy to innovate the Kapri Line, which is licensed by Craft Heinz in the United States, Canada and Puerto Rico. In 2024, the company launched 96 ounces of multi -board bottles in response to consumer requests for larger size. Two years ago, Craft Heinz focused on reducing his children’s sugar intake, reducing the average sweetener level by 40%.
Modification: In the previous version of this article, Capri Sun’s ownership structure was incorrectly identified. Kraft Heinz licenses the brand in the United States, Canada and Puerto Rico.
