This audio is generated automatically. Please let me know if you have any comments.
Leftovers is a look at some of the product ideas popping up everywhere. Some are interesting, some sound surprising, and some are types of ideas we would never imagine. I can't write about everything I get suggested, so here are a few leftover ideas I pulled out of my inbox.
A cult favorite restaurant collides with Hidden Valley Ranch Cheez-Its.
There's no end in sight to the ranch-flavored foods flooding the shelves. Snack brand Cheez-It is the latest to capitalize on condiment's major mainstream moment with the launch of its own new flavor.
Kelanova’s latest collaboration, the Cheez-It x Hidden Valley Ranch Crackers, will be available for a limited time starting next month. According to a press release, the crackers combine the crunchy cheddar flavor of Cheez-Its with the tangy flavor of Hidden Valley.
According to Kara Trachsiler, senior director of the cracker brand, the snack giant thought the partnership was a natural fit given the rabid fan base for Cheez-Its and their dressing.
“We saw fans mixing up their own ranch seasoned Cheez-It crackers on social media, so we knew that the perfect blend of cheesy and spicy flavors was essential to satisfying our fans’ cravings,” Tragseiler said in a statement. “He stated.
The cracker collaboration follows the launch of Cheese Ranch Dressing. Cheese Ranch Dressing, a condiment that combines the flavors of Cheez-It and Hidden Valley Ranch, hit grocery store shelves earlier this year and is designed to be paired with savory snacks.
Once known only for salad dressings and vegetable dips, Clorox-owned Hidden Valley Ranch has become a star in the past decade thanks to a number of collaborative products, including holiday RanchNog eggnog and ranch-flavored Burt's Bees lip balm.
Kellanova, which spun off into its own snack company last fall, is pinning its growth strategy on some of the biggest snack brands, including Cheez-It. The company has been getting creative with its brands in recent months, including collaborating with Taco Bell to create cheese cracker Tostadas and conducting a regenerative agriculture pilot at a farm that supplies wheat for the snack.
— Chris Casey
closed caption
Crumble provided
WK Kellogg Co. Collaborates with Sweet Partners for New Launch
WK Kellogg Co. is bringing the indulgent chocolate chip cookie experience to cereal stores.
The 118-year-old company, which recently spun off to focus on cereal, is launching a cereal line in partnership with popular dessert franchise Crumble.
After Kellogg split its snack and cereal business into Kellanova and WK Kellogg Co. last October, the company said it has found new independence in a shrinking segment.
“There are a number of areas we can go to to strengthen the category and strengthen the business,” said CEO Gary Pilnick. In an interview with the New York Consumer Analyst Group, Meeting in Florida. “We think this is a pretty amazing category.”
The inspiration for this iconic partnership came from WK Kellogg's efforts to provide consumers with innovative taste experiences in cereal stores, the companies said.
“This partnership between Crumbl and Kellogg’s represents the convergence of two brands known for their dedication to delivering exceptional food experiences,” said Sawyer Hemsely, founder of Crumbl Cookies. “Whether enjoyed for breakfast, a snack or a indulgent treat, Kellogg’s Crumbl Chocolately Chip Cereal aims to delight consumers with an irresistible flavor profile.”
The cereal was developed through collaboration between Crumble Menu and the R&D team along with product developers at WK Kellogg.
The cereal will be available nationwide this summer, with availability at select retailers.
The cereal category has faced challenges in recent years as more consumers try to cut back on added sugars and carbohydrates. These are two properties associated with this space.
The company introduced a new, healthier product this year under the brand Eat Your Mouth Off, a vegan product with 22 grams of protein and 0 grams of sugar.
— Elizabeth Flood
optional captions
Provided by Dreyer's Grand Ice Cream
Drumsticks strike a new beat Slurpee Collaboration
Drumstick and 7-Eleven are shaking up summer with hot new treats.
Ice cream cone manufacturers are working with: The world's largest convenience store chain launches Drumstick Slurpee Blue Raspberry Vanilla Cone It has a strong sour taste.
The Drumstick Slurpee Cone reportedly features all the elements of the fan-favorite Drumstick King Size Cone: creamy, smooth signature vanilla ice cream, a crunchy cone, and delicious chocolate nuggets. But 7-Eleven's Slurpee drink-inspired innovation takes it one step further by including a vibrant blue raspberry layer topped with delicious blue razz sauce ripples and candy bits.
“We’re thrilled to be partnering with 7-Eleven to introduce our fans to this unique and mouthwateringly delicious snack,” said Kerry Hopkins, Drumstick’s marketing director, in a statement. “Let’s be honest, summer is all about embracing the unexpected, and what better way to do that than with a limited-edition collaboration that promises delight and surprise in every bite?”
Drumstick Slurpee Cones are available exclusively at 7-Eleven, Speedway, and Stripes stores nationwide.
Drumstick's partnership with 7-Eleven is the latest step into the growing ice cream category.
last year, Premium ice cream brand Van Leeuwen presents a new savory sweet menu. It comes in a partnership with ranch brand Hidden Valley, and in May, Molson Coors' Blue Moon was introduced. Join the Blue Moon Home Run Twist with RawlingsThis 2% alcohol content ice cream combines the citrus flavor of Blue Moon's iconic Valencia orange peel and Madagascar vanilla.
As ice cream sales pick up, new and unique flavors are being released. Fortune Business Insights reports: Global ice cream market expected to grow to $132 billion It is expected to grow at a compound annual growth rate of 6.7% through 2032, compared to $76 billion a year earlier.
— Christopher Doering
