Park Hyatt, Four Seasons and Nobu have helped redraw the Los Cabos hotel map in a way that you can feel the moment you arrive. There are more design-forward resorts (along with the recently debuted Kadun), more chef-driven dining, more luxury wellness, and now a destination vying for the top spot in Mexico’s luxury market. The wave of new brands emerging has been one of the clearest signs of change in Los Cabos, and now the destination has performance numbers to match the story.
The Los Cabos Tourism Board said the destination ended 2025 with good travel results. 130% increase in visitors over the past 10 years And almost welcome 3.8 million visitors This update completes a single step in the repositioning of Los Cabos from a beach resort with a handful of tented resorts into one of the region’s most discreet premium tourism success stories.
The number of hotels behind Los Cabos’ momentum
Los Cabos’ performance metrics highlight how intentional these changes are.
of destination The average daily rate reached $440.Highest figure in Mexico $286 in 2017. Revenue per available room increased from $203 to $306.Destination average per year Occupancy rate: 70 people percent.
Those are the numbers in the luxury market. And these goals have been achieved while Los Cabos continues to add rooms and expand the hotel’s footprint. This is the kind of combination that indicates sustained demand rather than a short-term spike.
“This growth did not happen by accident,” said Rodrigo Esponda, executive director of the Los Cabos Tourism Board. He pointed to a strategy focused on attracting high-value travelers, strengthening air connectivity, diversifying markets and investing in premium infrastructure to support long-term economic stability.
Hotel inventory since 2016 15,000 to over 22,000 roomsapproximately 80 Percentage of inventory currently at destination Five Star Category.
A destination created for high-value travel
Los Cabos’ growth is defined by discipline.
Rather than pursuing volume growth alone, we have focused on a high-value model that prioritizes luxury hospitality, fine dining, premium golf, wellness travel and advanced infrastructure. This approach has helped Los Cabos maintain pricing power even as inventory grows and has strengthened the destination’s resilience across multiple economic cycles.
It has also changed the traveler experience in a very practical way.
Modern Los Cabos travel is increasingly shaped by a resort ecosystem that can offer a full itinerary without feeling generic: chef-driven restaurants, destination spas, curated excursions, leading-design suites, private pools, and a level of service that reflects what travelers expect from other global luxury hubs.
Where to stay in Los Cabos now
Los Cabos’ hotel inventory has become deeper and more diverse, with new luxury brands joining long-established names that still define the destination.
Nobu Hotel Los Cabos It remains one of the best-known leaders of Los Cabos’ modern luxury wave. The resort combines a clean, modern Baja aesthetic with the dining program of its signature Nobu restaurant. The experience focuses on design, wellness and a scene that feels intentionally global. The hotel’s strong brand identity and high-profile culinary appeal attracts travelers looking for a luxury resort stay. This is also where Los Cabos was captured. This is where you can land for a long weekend and get a full, sophisticated luxury experience without ever leaving the resort.
Park Hyatt Los Cabos at Cabo Del Sol It has helped elevate the destination to the top tier of Mexican luxury travel. The Park Hyatt name carries special weight for travelers who prioritize a refined, upscale resort experience over sophisticated service, contemporary design and performance. Its presence is part of a broader transformation of Los Cabos. Destinations are increasingly attracting brands that are selective about where they plant their flags because the market can support the prices and expectations that come with those brands.
Four Seasons Resort and Residences Cabo San Lucas at Cabo del Sol Another sign that tells you where Los Cabos is now. Four Seasons travelers tend to follow the brand, and the resort strengthens the destination’s appeal to customers who would choose places like Punta Mita, Riviera Maya or the Caribbean for a luxury resort stay. This is a hotel that strengthens Los Cabos as a destination capable of supporting the highest standards of hospitality in the world, from service to dining to the overall sense of arrival.
In Cabo San Lucas Solmar The collection remains one of the destination’s defining resort portfolios. Properties such as Grand Solmar Lands End Resort and Spa and Playa Grande Resort Ad Grand Spa Expansive views, robust resort amenities, and a location that makes it easy to mix beach time with restaurants, shopping, and boat trips provide the beach Cabo experience that has drawn regular visitors for decades. For many travelers, Solmar remains the quintessential Cabo anchorage. Close to the marina, close to the action, and built around the comforts of a resort that makes it easy to stay for a week.
In San Jose del Cabo JW Marriott Los Cabos Beach Resort & Spa It continues to stand out as one of the destination’s most complete full-service resorts. The property’s tiered pool complex remains one of the most memorable pools in Los Cabos, and its location within Puerto Los Cabos makes it an especially strong choice for travelers seeking a quieter, more resort-oriented trip that still allows them to enjoy the golf, marina and art-centric energy of San Jose del Cabo. Ideal for travelers looking for a true “estate stay” experience, this resort features ample dining, pool and wellness facilities to keep your trip independent.
Offense and defense are the main drivers and Los Cabos have made it easy.
One of the biggest reasons why Los Cabos has been able to maintain premium growth is simple. Reaching your destination has never been easier.
The tourism board said overall air connectivity has increased substantially. 46 Percentage between 2016 and 2025. Today Los Cabos is associated with: 42 international airportsinclude 32 US. The U.S. presence is key to the destination’s premium growth story and one of Los Cabos’ most obvious advantages over other warm-weather destinations that rely on fewer gateways or more limited nonstop service.
Major U.S. airlines continue to dominate the market.
american airlines We offer strong services through major hubs in the Southwest and beyond, with extensive coverage in Los Cabos. united airlines It remains a key player, especially with its network of hubs connecting Los Cabos with major U.S. cities. delta airlines Provides Los Cabos with non-stop options from major U.S. gateways; Southwest AirlinesIt continues to play an important role in opening up destinations to a wide range of American travelers, especially from the West and Mountain regions.
Los Cabos has also expanded its network beyond traditional entry points. New US routes in markets such as: nashville, Kansas City, ontario and orange county We’ve supplemented our existing gateway with: los angeles, dallas, Phoenix, New York, Chicago, denver and atlanta.
Internationally, we provide services directly from . frankfurt and panama city It adds a layer of diversification that helps reduce dependence on a single market. The practical takeaway is that Los Cabos is becoming more accessible year-round, especially during the winter and spring peak travel seasons, and the destination’s air network is increasingly similar to that found in mature premium leisure markets.
Tourism is the engine of Los Cabos’ economy
The tourism board says tourism contributes approx. $7.7 billion The impact on the local economy is approx. one third Visitor spending goes beyond the traditional tourism sector and supports industries such as retail, transportation and health care.
Tourism supports approx. 2 out of 3 jobs In Los Cabos, if direct and indirect employment is included. 44,000 positions directly linked to your industry.
At the state level, tourism accounts for almost all of it. 36% of Baja California Sur GDPStrengthening the sector’s role as a key economic driver.
These numbers help explain why Los Cabos places such a premium on high-value models. In destinations where tourism is a large part of the economy, long-term stability becomes part of the strategy. Premium travel tends to be more resilient and tends to generate higher per-visitor spending that is spread more broadly across the local economy.
What’s next for Los Cabos
Going forward, Los Cabos continues to focus on the sectors that have driven its growth: luxury travel, golf, gastronomy, wellness and sustainability.
The destination also continues to attract global hotel investment, with new luxury developments and infrastructure projects scheduled through 2026 and beyond. This pipeline reflects continued confidence in Los Cabos as a premium market capable of supporting both new hotel supply and high performance rates.
“We are focused on a strategic approach,” Esponda said. “Los Cabos’ growth is intentional, and we will continue to strengthen our global presence while ensuring that tourism delivers measurable value to our community.”
Why Los Cabos’ performance stands out
Many destinations could have a strong year.
What sets Los Cabos apart is the way it combines growth with premium hotel metrics, sustained pricing power, expanding five-star inventory, and an ever-deepening airline network throughout the United States and beyond.
Brands such as these are on the rise. Park Hyatt, four seasons and old lady is not just a story about a new resort. It’s a sign that Los Cabos is a destination that has built a global luxury travel identity and is now doing just that.
And if the past decade has proven anything, it’s that Los Cabos chooses its routes carefully and invests heavily to ensure destinations follow them.
